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🎈Happy birthday web! 👩‍⚕️Best of International Women's Day, 🎢roller-coasters, 🔬scientific breakthroughs and more.

It has been a rather busy week. So much going on, it was a challenge to keep this week's edition as s
🎈Happy birthday web! 👩‍⚕️Best of International Women's Day, 🎢roller-coasters, 🔬scientific breakthroughs and more.
By Connected Paths (Riaz Kanani) • Issue #8 • View online
It has been a rather busy week. So much going on, it was a challenge to keep this week’s edition as snappy as I would like. But I believe we have got there. From celebrating the birth of the web today, an even bigger International Women’s Day to new scientific breakthroughs, the start of human genome editing and the battle for communication in the workplace.
Riaz has spent 20 years in marketing tech - building a global video advertising network, launching the first cinematic release of a movie online, exiting to and then scaling Silverpop’s marketing internationally. More here.
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Happy birthday web.
So the web is 28 years old and who better to look at the challenges it faces, especially around content, than the inventor himself, Sir Tim Berners-Lee. More here.
International Womens Day
International Women’s Day was of course marked by a great Google Doodle featuring amazing women. It is animated so to see it in its full glory go here, and to read about the women in the doodle go here.
The Drum also featured the top 6 women-centric marketing campaigns which you can view here.
But of course plenty happened around the world to celebrate. Read the highlights here.
Not everything went to plan of course and Snapchat cannot get a break right now. They released a rather lazy filter of Marie Curie, pioneering researcher in radioactivity and the first women to win a Nobel Prize (and the only one to win it twice). It features test tubes and fake eyelashes. #oops. More here.
Finally thanks to the budget, rather ironically TV programe, Loose Women was dropped for International Womens Day. 
An up and down week
This week has also been a rollercoaster ride for some. Bitcoin topped gold only for the Securities and Exchange Commission (SEC) in the USA to block the Winklevoss brothers (who famously sued Facebook founder, Mark Zuckerberg for copying their idea) from setting up a Bitcoin investment fund due to the lack of regulation around bitcoin. It knocked 20% of the value of bitcoin
Snap also started off well after its IPO soaring 44% and then a further 11%, but with analysts mostly saying sell and only a few saying hold, their view seemed to be listened to (eventually!) with the price falling quickfire to below its opening day price.
following up on last week
After the Google meets H&M dress from last week, this article goes into much more depth about artificial intelligence and fashion. Well worth a read
The focus on the NY Times last week continued this week with the FT looking at the failure of Facebook and Google’s supposedly publisher friendly options with it driving little revenue to the publishers. More here. (Hat tip: Steve)
Editing the Human Genomes arrives
A team in China has corrected genetic mutations in at least some of the cells in three normal human embryos using the CRISPR genome editing technique (discussed a few weeks back). This latest study is the first to describe the results of using CRISPR in viable human embryos but the numbers are too small to draw conclusions. Other groups are also experimenting and of course there are plenty of ethical questions here. A major report on gene editing by the US National Academy of Sciences recently concluded that trials of germline gene editing should be allowed only if they meet a number of criteria – the first being “the absence of reasonable alternatives - and also came out not in favour of using the technique to enhance babies.
Discovered new matter
This seems to be a case of science moving rather quickly - first proposed by Nobel Prize-winning theoretical physicist Frank Wilczek back in 2012 and now confirmed as existing by two separate research teams, time crystals have an ability to move without energy - something previously thought to be impossible. So what? Well its obviously still very early, but one of the potential applications is in quantum computing, which is starting to make its way into the public domain this year and is looked at more deeply by The Economist
Business messaging wars. yawn.
Slack was far and away the B2B success story of business messaging all the way back in 2015 and they have continued to grow and dominate the market ever since. It has taken till now for the giants in tech to hit back. Microsoft launches its business messaging app on Tuesday just behind Google who is also gunning for this space, albeit in a lets throw mud at a wall type way. I’ve lost count of the number of messaging apps Google has launched, relaunched, split, closed down and combined so you’ll excuse me for yawning at this week’s launch. Regardless, this is a battleground that neither player wants to lose as it is the glue between the wider enterprise marketplace. 
Meanwhile.. back in consumer messaging.
The dislike button! Having tested the idea of different types of emotional responses instead of just like, Facebook is actually testing a dislike button in its Messenger app - though it seems to be in response to the increasing usage of the thumbs up as shorthand for yes in the app. They think the thumbs down will be used as shorthand to say no. More here.
Book Corner
On the theme of International Women’s Day, Elena Favilli and Francesca Cavallo chose this week to promote the Goodnight Stories for Rebel Girls for its launch into the UK. It is a children’s book that reinvents fairy tales, inspiring girls with the stories of 100 great women from Elizabeth I to Serena Williams. Having raised nearly $700,000 in a Kickstarter campaign last year, the Rebel Girls book hit the UK with a huge viral campaign. You can see the viral video here, learn more about the book here and buy it here. Note the lead time says 1-2 months. Whilst that may be your experience, I got mine inside 48 hours.
The last book recommendation comes from Bill Gates. This one left him in tears. When Breath Becomes Air is Kalanithi’s memoir about his journey through medical school and eventual battle with stage IV lung cancer, which claimed his life in March 2015 when he was 37 years old. The book was published 10 months after his death and has since gone on to become a New York Times bestseller. Read more about the story here and buy the book here.
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Connected Paths (Riaz Kanani)

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