View profile

🔨Google=Microsoft=IBM | 🐱‍💻Germany's whitehats | 🏰 Vive la Tech

This week looks at Google and the increasing challenge it is goign to face beyond the EU fine; German
🔨Google=Microsoft=IBM | 🐱‍💻Germany's whitehats | 🏰 Vive la Tech
By Connected Paths (Riaz Kanani) • Issue #24 • View online
This week looks at Google and the increasing challenge it is goign to face beyond the EU fine; Germany’s ethical hacking group and the rise of France as a tech leader.
Enjoy your Sunday!

Google's Microsoft moment
Source: Techcrunch
Source: Techcrunch
This week’s biggest news in tech was the EU fining Google for its shopping comparison service - to the tune of £2.1bn (more than double the previous record). The fine was larger than expected and on an aside I wonder if this slightly reduces the Brexit bill for the UK. 😂
Back to the fine though, the major reason for this is down to how Google displays its shopping comparison results within the search results. It is at the top and visually superior, whilst the competition is subjected to Google’s algorithms and demoted beyond the front page (which massively reduces visibility). This was eight years in the making though, and the competition is now long gone.
Clearly the two parties don’t agree on the outcome. Google’s stance that its shopping comparison service is similar to Amazon or eBay is rather technical at best and was dismissed by the EU. Worse for Google, it has been deemed a dominant company in search, which changes the rules Google has to play by.
Google has to find a fix in 90 days. Will they follow Microsoft’s lead when it was in similar circumstances and introduce an opt-in for its shopping comparison services similar to the browser opt-in Microsoft introduced. It will put a break in the user experience but hardly one that will stop people using Google. Who will they choose to list as an alternative though.
The bigger challenge is this ruling undermines Google’s overall search strategy. The same impact has been had with its News aggregation, its new Flights comparison service and even Google Images. Getty Images has already filed an anti-trust suit against Google. I suspect there must be a few former Microsoft lawyers coming out of retirement and working with Google.
Rolling out a long list of interruptive opt-ins across all these products isn’t going to work from a user experience perspective. 
I can see only two options. First, the ability to swap modules in and out of Google Search results, similar to Google’s personalised home page (iGoogle). The platform was discontinued in 2013. This would allow a user to pick which provider they wanted but would break Google’s business model and also make the user experience cumbersome. 
Second, Google stops promoting its services at the top of search results and continues to place them as links in the menu and compete organically with the competition in the search results. This seems to make more sense (from Google’s perspective), but given its now massive presence in these markets, persuading the EU it shouldn’t be first in the results will be a challenge. Neither option is a better user experience though.
Taking a step back, search continues to increase in volume year on year but as a way of using the Internet, it is decreasing. The rise of mobile has meant increasing use of apps and social media rather than starting with Google. Next, the rise of Alexa and Google Home virtual assistants are only going to change things further. If Alexa continues to extend its lead in this space, in a decade we may see Amazon hauled up before the EU authorities.
Hacking the 21st Century
“The only way to save a democracy is to explain the way things work,” says Linus Neumann, a CCC spokesman and information security consultant. “Understanding things is a good immunization.”
Sound advice if rather difficult to achieve in today’s world of polarised politics. It is unlikely you have heard of Linus Neumann or CCC. The Chaos Computer Club is a German hacking group that started in 1981 and is continuing to go strong today. It works with industry and government, runs huge kids coding clubs and its conference helped birth WikiLeaks. Bloomberg has an interesting write up of their history and thinking. Read here.
Paris, je t'aime
Source: Dealroom | By The New York Times
Source: Dealroom | By The New York Times
Vive la France - it may feel like Macron has transformed France by winning the election alone but from a tech perspective, France has been marching forward for a while now. Favoured visa terms, which it looks like Macron is going to improve further and increasing investment in tech and skills has meant that France is looking more positive as a tech destination. Today in my view, it is a better destination for bigger tech companies than small - changing a culture that stigmatises failure will take longer to achieve and an inflexible workforce can kill a startup. Macron is working on the latter though getting through the legislative change required may be more challenging to deliver.
Nonetheless, when you are behind, to get attention you have to do something extraordinary and Paris is doing just that with the launch of Station F - a huge office co-working space for 1000 startups backed by France’s Richard Branson (Xavier Niel) and run by American-Iranian, Roxanne Varza. See more here.
My view is that London remains the better place for a startup - I am of course biased but Brexit is already having an impact here in the short term and potentially in the longer term. In the short term, there is already both an exodus and a reduction in EU tech talent in the UK and both Paris and Berlin will certainly attract them instead. Further out, both cities will need to out-execute London to truly succeed, which is no easy task. The UK though will need to change its tone when it comes to Europe. All the talk of easing the talent shortages for tech is great (albeit filled with red tape), but if EU citizens don’t feel welcomed, it will require London to be making outsized efforts. 
Did you enjoy this issue?
Connected Paths (Riaz Kanani)

A 3-5 minute read (or more if you click on the links to dig deeper) on #disruption #marketing #tech #business #innovation delivered every Sunday.

If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue