Most people in industry are worrying about GDPR - a new data law that aims to protect people’s data and privacy. It is modernising a law that stems back to a time before Google even existed, so it is much needed.
Let’s be clear though.
Passing data from the Cambridge University academic to Cambridge Analytica was illegal under that old law.
The new law makes the penalties much higher but does not make it any more illegal.
The increased fines are forcing companies to be much more aware of data and who is responsible for it.
But trying to stop people clicking on buttons authorising the sharing of data is a waste of time.
Facebook could be forced to take a privacy first approach. They would argue they already are but a quick look at the user experience says otherwise.
When it comes to controlling how much data is shared with companies, the selection boxes are often lost underneath the text.
More often though you do not even have the ability to restrict access (as in the above image) and there is little to no warning from Facebook when a company is pushing the boundaries and trying to get more than is appropriate.
The ultimate solution is to give ourselves control of our own personal data, so that we can recover data or force it to be anonymised.
The world is not set up that way today but it could be.