The internet is powered by advertising.
There is no escaping it, despite everyone saying they do not click on the ads. I’ve covered ad blockers recently
so I am not going to dive much into them again, but one of the big ones, Ghostery made a move which is mind boggling.
Historically this free tool to block ads, did so by selling data back to companies, ostensibly performance information but many viewed it as selling user data.
Now they are becoming open source so anyone can view and use the code and then creating two new versions to generate revenue.
A paid for premium version to track the technologies used by companies on their websites. Ostensibly for journalists, researchers and marketers, this is a competitive space, with plenty of free alternatives. This may be a challenge approach unless the others also change model.
The second is to provide a free consumer version which shows offers to its userbase as they browse the internet. So they are going to block ads and then replace them with… ads.
Another major ad blocker, Ad Block Plus has also started to whitelist ads in exchange for revenue from the advertisers.
At this rate, we end up exchanging one set of ads for another.