View profile

The Big Pivot

refine+focus
The Big Pivot
By refine+focus • Issue #13 • View online
In times of uncertainty, it’s the people who pivot who are best prepared. While COVID-19 has sent plenty of businesses spinning into crisis mode, others have shown great agility and ingenuity by pivoting to thrive during these uncertain times.
From dog walkers delivering groceries to cannabis companies producing hand sanitizer, here are seven of refine+focus’s top picks for businesses exemplifying the creative spirit of pivoting.

MUST SEE
1. From sewing bow ties to making masks, New Orleans small business NOLA Beaux Ties, is pivoting to support health care providers responding to COVID-19. 
From ABC News
From ABC News
2. A Scottish dog walking company has pivoted to delivering groceries and medicine to its elderly clients, free of charge. 
3. Veoleo Press, a small publishing company of Spanish children’s books, has pivoted to a pay-as-you-wish model selling coloring sheets that are created by Latinx artists to maintain Spanish learning in the home during the quarantine.  
Visit www.veoleo.co
Visit www.veoleo.co
4. Individuals are pivoting too. Boston based small business networking community, Alignable.com, has observed that restaurants and retailers are increasingly hiring out-of-work wait staff to deliver food and goods to consumers. 
5. Bigger businesses can also pivot. Anheuser Busch went from selling beer to producing and distributing bottles of hand sanitizer. 
Via Twitter: @AnheuserBusch
Via Twitter: @AnheuserBusch
6. Edible Arrangements has also pivoted from offering elaborate bouquets of fruits cut in the shape of flowers, to providing assorted boxes of whole fruits like apples, oranges, bananas, and melon. 
7. Even cannabis companies are pivoting. The Commonwealth Dispensary Association of Massachusetts, which represents 36 marijuana businesses statewide, announced that its members could start producing hand sanitizer to be donated to local hospitals. 
MUST KNOW
While the importance of pivoting has never been more timely, it’s nothing new. In Professor Steven Rogers of HBS’s 2013 TED Talk, Rogers cites that 93% of all entrepreneurial successful companies have pivoted at least one time. 
We are in an unprecedented and rapidly changing situation. But the entrepreneurial spirit is exactly what we need right now. By showing creativity and the willingness to pivot, any businesses can not only survive but also thrive during this time. 
Watch here: https://www.youtube.com/watch?v=s3xcJptA9_g
Watch here: https://www.youtube.com/watch?v=s3xcJptA9_g
MUST CONNECT
Ready to pivot? Not sure where to start? Get in touch for a complimentary conversation at hello@refineandfocus.com.
Don’t forget to check out our updated event calendar where we’re constantly curating virtual events that you’ll want to attend and share with others.
With love,
—refine+focus Team
P.S. Here’s a recap of the positive and innovative ideas shared at our virtual Curiouser last week — send us a note to hello@refineandfocus.com if you want to join us next time.
Virtual Curiouser & Curiouser, March 25th 2020.
Virtual Curiouser & Curiouser, March 25th 2020.
Did you enjoy this issue?
refine+focus

A digest of innovation insights, powerful ideas and unforgettable "must" sees brought to you by your friends at refine+focus

In order to unsubscribe, click here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
63 Bay State Road, Boston MA 02215