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For the Curious - Our Autumn Update

refine+focus
For the Curious - Our Autumn Update
By refine+focus • Issue #10 • View online
It’s our favorite season, and the city is on fire with color, fallen leaves and students returning to school. As we reflect on our 15 years in business, it’s a time of abundance at refine+focus. Whether as social marketers or innovation strategists, staying close to the customer has always been our priority. This practice allows us to listen better: to design product, marketing and communication strategies that work.
As we approach 2020, we’re continuing this commitment while refining our focus to customer experience strategy. With these changes come new services, which include: customer research, value proposition design, marketing, product and communication services. We are also increasing our work with mission-driven companies, both for-profit and nonprofit, and we are excited to help them realize meaningful changes in the world.

Boston — Image by our team member, Sindhuja
Boston — Image by our team member, Sindhuja
FOR THE CURIOUSER
Recently, we’ve worked with one of the world’s most successful mobility companies to define their customer experience and shape strategy. We’ve helped a Fortune 500 pharma company launch their influencer marketing program, and we’ve developed powerful brand stories and content for one of Boston’s hottest tech startups. Connecting customer insights to strategy has powered our approach. 
Educating our community and ourselves is one of our core values. At Hult International Business School, we presented to 100s of MBA students about the role of professional storytelling. Our 1-hour workshop on Design Thinking, tailored for design professionals, was delivered to a sold out crowd. 
We have connected the insights and values of women around the world with our Empowered Women Series. We recently conducted interviews with philanthropist Karen Ansara, Madge Meyer, and Chitra Lele. Subscribe on Youtube or join the movement on Instagram. We’ve expanded our commitment to the community by serving on various boards, including Tech Goes Home, World Music Live, and TiE’s ScaleUp. We’re honored to give back to our community.
Image from interview with Karen Ansara
Image from interview with Karen Ansara
MUST LEARN
How accurate is the net promoter score? This HBR article questions the respected score and offers new ways to think about it. 
Image from HBR article
Image from HBR article
MUST READ
We’re sure you’ve heard of the business model canvas — Strategyzer created it, and it has changed how companies big and small think about their business models. We’re excited to read their new book, Testing Business Ideas. Click here for a free 88-page book preview courtesy of Strategyzer.
Image from Strategyzer
Image from Strategyzer
MUST TRY
We’ve fallen in love with a gem of a place: Wenham Tea House. Tasteful, delicious and comfortable, they offer a slow, relaxing experience that helps you reconnect with everything essential in friendship and in life. It’s worth the drive. 
Our team at Wenham Tea House.
Our team at Wenham Tea House.
BONUS
We’re hosting another Curiouser event in November — we’d love you to join us and we only have 15 slots left. Get invited now by responding to this newsletter. Click here to read the summary from our latest Curiouser event.
Our team at the July Curiouser.
Our team at the July Curiouser.
If you enjoyed this newsletter, remember to share it with a curious person!
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