Goal weights are entirely unnecessary to lose weight. They were invented by commercial diets as a gimmick to prime you to buy. The more acute the distance between you and some magical weight, the higher the likelihood you will agree to a plan with a 90% failure rate.
There, I said it. It feels so good to get that off my chest.
Five years ago I started writing about my weight loss journey because everything I knew about weight loss ran contrary to diet culture. Once you’ve tackled this issue sustainably, the holes, lies, and misinformation are glaring. Hence, the name ‘not another diet!’
The reason I never used goal weights was accidental. I had failed so miserably at every diet I tried, I wondered if losing weight was even possible for me and if so, how much? At the time I was thinking maybe it would be ten or twenty, but I really didn’t know.
The magic of that approach is that it kept me from employing extreme behavior. I wasn’t facing down 50 pounds, but thinking incrementally.
“What if? I wonder? Let’s try this” became my mantras. I gave myself permission to explore and treat myself gently. That led to building lifelong, sustainable habits I use to this day.
As I mention in my video, goal weights encourage striving which primes you for extreme behavior you 💯will not keep up for the rest of your life. That’s good for the diet business, bad for you.
Nothing good happens fast 🧡
PS. I am hard at work on my Not Another Diet! program. It’s an incredible undertaking to make something genuinely useful, but I’m loving it. I’ll be ready to tell you more soon.