I was delighted — until I realised that the engagement rate was taking a hit. A lower percentage of our overall subscribers were consistently opening the newsletter, and a comparatively higher percentage of our subscribers were never opening it at all. A lot of people signed up due to their interest in Revue joining Twitter, but perhaps weren’t as interested in the content of this newsletter itself.
My goal is to build an engaged community of creators and help people find success in their newsletter journey (plus I’ll share some news about what we’re working on here at Revue along the way). I want this to be a go-to resource for newsletter creators working with Revue and elsewhere.
While it was nice to have a dopamine boost watching subscribers grow, it didn’t have a proportional impact on what we’re trying to achieve with The Week in Newsletters. What can move that needle is the content we put out each week and the conversations we spark with readers. Maybe they’ll tell a friend or colleague about how this newsletter might help them, and we’ll get one more engaged subscriber. I’ll always count that as a win.