Using Twitter to promote your newsletter

Hi there,

Since Revue joined Twitter in January 2021, we’ve been building some great ways to help writers connect their Twitter audience with their newsletter. 

We’re not done building useful tools and integrations, but I wanted to collect the best advice we have (so far!) for how to use these tools — including detailed tips on how to make the most of their visual appeal.

Let’s dive in.

This one is a no-brainer. If you have a Revue newsletter, make sure it’s front-and-center when people land on your Twitter profile.

Your Twitter profile is where people decide that they’re interested enough in you and your work to tap follow. Why not give them the opportunity to subscribe to your newsletter in the same moment?

We built an easy way to do that — here’s how to enable it in Revue. And here’s a great example of a writer, Kevin Roose, using it really well for his newsletter Futureproof:

Here are some tips on making the call-to-action look as great as Kevin’s:

But your profile isn’t the only place on Twitter where people can subscribe directly to your newsletter.

This feature is a new one, and we’re really excited about it. In case you missed the announcement, here’s how it works: when someone Tweets a link to a Revue profile or issue, people who see it in their timeline can subscribe directly from that Tweet.

It’s only available on web right now, but we’re working on bringing it to iOS and Android soon.

When composing a Tweet, add the link to your Revue profile at the end and Twitter will automatically generate a link preview that includes a ‘Subscribe’ button. Like this:

Here’s how to make the most of the profile link previews:

But that’s not all — Tweeting Revue newsletter issues also generates a link preview.

If you want to show a specific issue of your newsletter instead, add the link to the issue you want to show and Twitter will generate a link preview of the issue. When someone clicks through to read the issue, a ‘Subscribe’ button will appear when they return to their timeline. Like this:

Here’s how to make the most of the issue link previews:

I’ve gone into detail here about how to make the most of the tools we’re building — but engaging with an audience on Twitter is about more than just Tweeting links and asking people to subscribe to your work.

Next week, I plan to go deep on how to use Twitter to build your community, and how to create a feedback loop between your timeline and your newsletter. Let me know if you have any particular questions in that area that you’d like me to address — just hit reply and I’ll see your message.

That’s all from me today. See you back here next week!

Until next time,

Anna