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Optimize your Twitter profile

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Hi there,
Last week, I broke down a bunch of ways Revue can integrate with Twitter that make it easier to turn followers into subscribers.
I promised to dive deeper into other ways you can use Twitter to build a community around your newsletter, and I realized during my research that there are several steps to this, so it would make sense to break it out into separate issues.
I’m going to start at the beginning with tips for optimizing your Twitter profile to grow your audience and your subscriber list at the same time.
Next week, we’ll dive into more tips on using Twitter to connect with both readers and writers, and start a conversation around your work — but this should give you a good foundation to work from.
How to optimize your Twitter profile
Your profile page is where people will decide whether or not to follow you, so it’s worth making it relevant to the audience you want to build. Make sure people who land there are aware of your newsletter, and give them a clear path to subscription.
Here are some tips:
  • Pick a cover photo and profile photo that fit with your brand. If you have a newsletter on Revue, make sure you Twitter profile picture is different from your newsletter icon.
  • Craft a killer bio. If you have relevant career experience in the subject of your newsletter, put it in there — especially if you position yourself as an authority on a certain topic. You only have 160 characters to play with, so most people go for a list of descriptive terms. Align it with the tone of your work, and make it relevant to your target reader.
  • If you have a Revue newsletter, show if off on your profile to allow people to subscribe directly.
  • Pin a Tweet that’s had a lot of engagement. Think of this as a call-to-action: if people find you follow-worthy, they might just find you subscribe-worthy. Link to your newsletter to funnel people toward it. If there’s a link in the Tweet you pin, make sure it’s accompanied by an eye-catching image.
A few examples that I love:
Fatu’s profile is a great example of the notes above.
  • Her profile picture is professional yet relaxed, and her bio is punchy and intriguing. There’s a confidence here that lends her credibility, and the fact that she has experience in product is relevant to potential readers of her newsletter.
  • It’s impossible to land on this page and not know Fatu has a newsletter. She links to the @bigtechthisweek handle in her bio, and to the landing page in the website section.
  • She’s enabled the ‘Newsletter’ module on her profile, and chosen a clear newsletter icon that tells the reader exactly what they’re going to get. Potential readers are given the option to subscribe directly from Twitter.
  • The pinned Tweet is her newsletter launch announcement, and it’s earned a bunch of retweets and likes. A neat extra: if a reader on desktop or mobile web clicks on the link preview to read the issue, they’ll see a ‘Subscribe’ button when they return to their timeline.
Miles Klee’s Twitter profile
Miles Klee’s Twitter profile
Miles’s profile complements the tone of his newsletter really well — and breaks the rules in a delightful way.
  • The cover photo of a toilet standing in the middle of a front yard is amusing and irreverent, just like his writing style.
  • His cheeky bio doesn’t offer information about his career or work. In fact it takes a bit of a risk: rather than attesting to his credibility as a writer, it shows his relevance to the reader with a kind of ironic flattery: “my followers are of the highest quality”. (It worked on me).
  • Under the ‘Newsletter’ module, the icon is wacky and fits perfectly with the description. I mean, what is a pomeranian puppy sipping from a juice box surrounded by heart emojis if not ‘internet nonsense’ of the most delightful sort.
  • The pinned tweet has nothing to do with his newsletter, but fits his brand perfectly. If I stumbled across this profile on Twitter, I’d have a pretty good idea of the type of writing to expect from Miles’s newsletter without even needing to check it out first.
Kirsten Alana’s Twitter profile
Kirsten Alana’s Twitter profile
Something Kirsten does really well is cement her credibility as a photographer, and someone with an artistic eye. Her profile speaks directly to people who share those interests.
  • Her beautifully styled cover image, paired with the professional profile photo, makes her profession clear.
  • Her bio complements her cover image/profile photo, while also highlighting that she hosts Twitter Spaces, a fantastic way to engage with a community and foster conversation online.
  • Just as in the examples above, Kirsten has enabled the ‘Newsletter’ module to give people a clear path to subscription.
  • Her pinned Tweet links to her work on Darkroom to encourage print sales. Pinning a Tweet with a CTA like this is a smart idea for creators who might have a webshop as well as a newsletter.
Coming next
I hope this issue was useful in guiding your thinking for how to set your Twitter profile up for success. It should work as a solid foundation for the next steps.
Next week, we’ll dive into more tips on using Twitter to connect with both readers and writers, and start a conversation around your work. Let me know what you thought of this issue by hitting reply!
Bye for now,
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Anna from Twitter
Anna from Twitter @revue

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