While you’re building your audience and connections, make sure you’re also Tweeting consistently about topics that are relevant to your potential readers.
If someone enjoys one of your contributions to a conversation happening elsewhere, they might check out your profile to see if they’ll follow you. If you followed the advice from last week
, it will be set up beautifully — but the second element here is the content. They’ll likely scroll down to see how often you Tweet, and what you Tweet about (that’s the content that will end up in their timeline, after all).
- Talk about what you’re working on. Twitter is a fast-moving platform that thrives on immediacy. Don’t wait until tomorrow to share something that came to you today.
- Share examples of your work regularly, but make sure you don’t just Tweet links.
- If you have something to say that you need more than 280 characters for, or if you want to revisit something you Tweeted about earlier with an update, consider writing a thread. A tip: Make sure each element of your thread contains a discrete, shareable nugget of information (and try not to split sentences across different Tweets in the thread). In general, engagement levels tend to drop with every new Tweet added to a thread, so you might consider keeping the most shareable, interesting information near the top.
As you’re building out your Twitter presence and Tweeting original thoughts and ideas, use that opportunity to drum up interest for your newsletter. Here’s how.