Hello friends! This is the last issue of No-Code Startup Ideas in its current form. I’m going to be pausing all member subscriptions, taking a break for the holidays, and brainstorming what to do next with this newsletter.
I think it can become something great, but I’m not sure if I have the bandwidth to make it happen. If you want to help (lol, NCSI DAO?) or have some ideas, just hit reply.
Even if you just reply with a few words about the value you’ve gotten from this project so far, I’d be grateful.
Productize a service 🔮
For this one, we’re going to look at a classic bootstrapped business model that has some unexpected complexity under the hood: Productized Services.
Productized services are great because they can start generating revenue quickly, with very little setup. But as we’ll learn, there are plenty of challenges involved.
This is inspired by a couple of bootstrappers whose stories I’ve learned a lot from over the years: Alex West
and Brian Casel
Both built productized service businesses without coding, got them to $5k+ MRR, and have been super open about the process the whole way. They took two completely different approaches that we’ll explore today.
Alex is building Cyberleads
, a subscription service that gives you a spreadsheet of 1,000+ fresh leads at companies who’ve just raised funding, each month. This is essentially productized sales research
Brian built AudienceOps
(then sold it), a subscription service to produce marketing content for your startup. AudienceOps productized content marketing.
I’ll wager you can productize any type of service. The key is to pick something that meets the following criteria:
- You have insight into the customer problem or domain
- You can identify a repeatable process that is capable of being automated or outsourced
- You see a straightforward path to getting customers
Hit all three, and you have an excellent productized service candidate. The best part is, it can be super quick to start generating revenue.
In this issue, we’ll dive into how Alex and Brian did it, look at some of the pros and cons of this type of business, and explore some opportunities to start a productized service right now.
If you’re looking for more inspiration to get the juices flowing, here you go:
As you can see, there are tons
of opportunities to productize services. Already thinking of something you could productize? Awesome, let’s jump in.