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No-Code Startup Ideas 🔮 Issue #4 - Free Preview - Home Services Invoicing

Christian⚡️
Christian⚡️
Welcome to your free preview of issue #4 of No-Code Startup Ideas. This week’s idea: A Home Services Invoicing Platform. 
Read on to find out why this is such a massive opportunity, how to build it with zero code, and how to get your first 10 customers.
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What is this newsletter about?
After bootstrapping my first company (a software recruitment platform) to $20K+ per month using no-code tools, I started having way too many no-code startup ideas to ever pursue myself.
So each week, I send out a deeply researched business plan for a validated, profitable startup that you can start with no coding and very little money.
My goal: To help you start a bootstrapped business that pays $10K+ per month and lets you live the life you want. 🚀

The methodology
For each idea, we go through:
  • The opportunity
  • JTBD (Jobs to be done)
  • Why now
  • Companies that have proven the market
  • The niche
  • Pricing and revenue projections
  • How to build the no-code MVP step-by-step
  • Startup costs and time to profitability
  • Tactics to get the first 10 customers
Let’s go!
The Opportunity: Home Services Invoicing 🧑‍🔧
Jobber's invoicing interface is a lot nicer than... pen and paper
Jobber's invoicing interface is a lot nicer than... pen and paper
Landscaping, home cleaning, tree care, HVAC, plumbing. These are home services. With everyone staying at home, they have become more in-demand, not less.
In fact, home services was one of the fastest growing economic categories in Q1 2021, beating grocery stores.
It’s got a couple of other advantages for no-code bootstrappers:
  • The target customer is accessible. They are in literally every neighborhood!
  • Pricing is low, so lots of bigger companies haven’t gone in because they can’t justify the cost of acquisition. But acquisition costs are going way down now that everyone hangs out online.
There are some big companies proving out this market. Take Jobber, a Canadian company that just raised $60m to automate admin work for home services pros. Or ServiceTitan, which makes a $250m ARR SaaS focused on heating and cooling alone.
But no-code bootstrappers have the advantage where there are niches small enough to be overlooked by big, venture-backed competitors. By building directly for a niche, we can serve it better.
You can pick a niche on two axes: target customer and features. Choose your customer, and choose the feature you’ll build for them. I believe the most impactful feature you can build first is invoicing.
Why invoicing? Because it’s annoying, yet it has to get done. And you’d be surprised at how many landscapers and HVAC businesses still use paper or word docs sent via email. You can streamline their process, help them get paid more with automatic reminders, and give them time back to do their job – and if you do, they will love you.
Hold on, hold on… Is an invoicing tool too difficult to build with no-code tools? Nope! Here’s an invoicing tool for freelancers built in Bubble, and there are a couple of tailor-made tutorials shared further down in this email.
JTBD (Jobs To Be Done)
Here are the jobs that home service professionals need done when it comes to invoicing:
  • Send invoices to clients, get them signed and returned
  • Take payments from clients
  • Remind clients to pay their bill
  • Know how much they’re making in a given year, month, week, day
If you’re really ambitious, you could think about moving into adjacent jobs as well:
  • Scheduling time to go see different clients and job sites
  • Managing team schedules and ensuring teams are where they are supposed to be, when they are supposed to be there
  • Managing supplies for each job and purchasing supplies if needed
Why now
COVID made furniture sales spike like crazy as people spent more time with their crappy furniture. Replace that chair, it’s only $73.99 on Wayfair!
We’ve also seen a huge boom in home improvement. Here’s a quote for you from Harvard’s housing studies center:
While the US economy shrank by 3.5 percent in 2020, spending on home improvements and repairs grew more than 3 percent, to nearly $420 billion, as households modified living spaces for work, school, and leisure in response to the COVID-19 pandemic.
Who is that spending going to? Painters, cleaners, appliance repair people, handymen, etc. And the spending is only going to increase now that people are planning to invite others into their homes.
Companies that have proven the market
ServiceTitan's all-in-one platform probably comes with a titanic price tag
ServiceTitan's all-in-one platform probably comes with a titanic price tag
The home services market is ridiculously big (ANGI says it’s worth $500+ billion in the US alone) so let’s run down the action happening:
And the best part? Most home service providers are still not using digital services to run their business. Ask your neighborhood plumber or contractor!
ServiceTitan’s example proves that with business picking up, service providers are willing to spend a little on SaaS that truly makes their lives easier. Go on, take a piece of that $250m ARR.
The niche
Let ANGI be the "home for everything" and leave the niches open for us.
Let ANGI be the "home for everything" and leave the niches open for us.
Niches have riches. Take Amar’s company ZenMaid, a simple scheduling software for cleaning services. He took one feature, scheduling, and one niche, cleaning, and has turned it into a $1.2m+ revenue business which he’s planning to double this year.
Choose a niche that meets the following criteria:
  1. You personally know someone who works in that niche and can go talk to them this week.
  2. They aren’t well served by other tools.
Here are some niches that could fit for you:
🔓 Unlock the rest of this no-code startup idea. Support this project, become a member now 😄
Pricing and revenue
The Jobber pricing page really makes me want to pick a plan later
The Jobber pricing page really makes me want to pick a plan later
Your customer will be the service provider, and you’ll be charging them monthly for use of your platform. Here’s what incumbents charge:
🔓 Unlock the rest of this no-code startup idea. Support this project, become a member now 😄
As a no-code bootstrapper, I think it’s fairly reasonable to hit $400,000 ARR within 3 years.
Building the no-code MVP: Overview
First take a look at Incomee, a freelancer invoicing app built in Bubble ($29/mo).
For the website and billing, you can use Webflow ($12/mo) and Outseta ($29/mo). With these tools it’s easy to set up a beautiful website and insert your payment plans in a few clicks.
🔓 Unlock the rest of this no-code startup idea. Support this project, become a member now 😄
Startup costs and time to profitability
Using this stack you’re paying $70/mo, plus a domain name which will cost you $12 your first month.
If you charge $35/mo, you only need 3 customers to break even. How soon could you get those 3 customers?
🔓 Unlock the rest of this no-code startup idea. Support this project, become a member now 😄
Building the no-code MVP: In detail
🔓 Unlock the rest of this no-code startup idea. Support this project, become a member now 😄
Tactics to get the first 10 customers
Do this before building
Normally I would say to choose a niche you know someone in. That’s important because if you build without anyone to talk to, you’ll build to solve the wrong problems.
Our marketing strategy will comprise 2 main things: Cold outreach and Facebook/Google ads. Here is the exact step-by-step process to get your first 100 customers.
🔓 Unlock the rest of this no-code startup idea. Support this project, become a member now 😄
Now go get building! 🚀
That about does it, thanks for reading! I’d love to hear your reactions and ideas.
Spread the inspiration! Please share this issue with one entrepreneurial person in your life 🦄
And come say hello on Twitter. I’d love to hear from you! 
Looking for a cofounder to build with? @ me and we’ll find someone for you 🤝
Bonus: 3 more no-code startup ideas
And because I came across a ton of great ideas in my research, here are a few more ideas to stimulate your creativity:
  • A remote worker logistics platform a la Firstbase
  • Marketplace for booking psychics & astrologers (credit to my beautiful intelligent girlfriend! 🔮)
  • App for language learning resources & tutoring
Might pick one of these for the next issue. Hmu if you have a preference!
Don’t miss out on the other issues by Christian⚡️
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Christian⚡️
Christian⚡️ @christpetron

Each issue is a deeply researched business plan for a profitable startup you can start with no coding and very little money. Scroll down to see past issues.

I bootstrapped my last company to $20K+ per month using no-code tools, and I want to help you do the same.

Each email includes:
- Pitch and value proposition
- Target audience and their problem
- How to create version 1 step-by-step
- Specific tactics on how to get your first 10 customers
- Pricing, startup costs, revenue projections, and payback period
- 3 bonus ideas

Avoid analysis paralysis. Find your idea and build your profitable business faster!

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