Landscaping, home cleaning, tree care, HVAC, plumbing. These are home services. With everyone staying at home, they have become more in-demand, not less.
It’s got a couple of other advantages for no-code bootstrappers:
- The target customer is accessible. They are in literally every neighborhood!
- Pricing is low, so lots of bigger companies haven’t gone in because they can’t justify the cost of acquisition. But acquisition costs are going way down now that everyone hangs out online.
There are some big companies proving out this market. Take Jobber
, a Canadian company that just raised $60m
to automate admin work for home services pros. Or ServiceTitan, which makes a $250m ARR SaaS
focused on heating and cooling alone.
But no-code bootstrappers have the advantage where there are niches small enough to be overlooked by big, venture-backed competitors. By building directly for a niche, we can serve it better.
You can pick a niche on two axes: target customer and features. Choose your customer, and choose the feature you’ll build for them. I believe the most impactful feature you can build first is invoicing.
Why invoicing? Because it’s annoying, yet it has to get done. And you’d be surprised at how many landscapers and HVAC businesses still use paper or word docs sent via email. You can streamline their process, help them get paid more with automatic reminders, and give them time back to do their job – and if you do, they will love you.