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Unconventional Truths About Product Management

Toby Rogers
Toby Rogers
Hello fellow punks! 
Welcome to the 54 of you who have signed up for this since the last issue. It’s great to have you on board. Hopefully you’ll stick with me while I figure out what this newsletter is all about.
Here’s this week’s issue ⬇️

Unconventional truths that made me a better PM 🧐
Nine unconventional truths that changed the way I think about product management:
Dates do matter
Thinking products are done when they’re done is naive.
Few PMs have the luxury of building what they want when they want—there will always be external pressures that mean you have to execute on a timeline.
Data doesn’t need to inform everything
Very few decisions are irreversible.
Data-informed decision-making is necessary, but don’t use a lack of data as an excuse not to move forward.
Make the best decision you can with the information you have to hand.
Speed isn’t that important
You don’t need to move fast and break things.
Moving too fast will slow you down in the long-run when you need to come back and fix things.
Find the right tempo for your market, your product and your customers instead.
Customers don’t know what they want
If you build what your customers tell you they need, you’ll end up with a Frankenstein product no-one uses.
Dig into the problems your customers are struggling with, not the solutions they think they want.
Failure is inevitable
Most of your product ideas will fail.
Even the most successful product teams get it wrong 50% of the time—you need to learn to embrace your losses if you ever want to have any wins.
PMs shouldn’t write user stories
User stories are NOT product requirements.
They’re signposts to the ways your product might solve your customer’s problem. You need to discover them as a team, not throw them over the wall to engineering.
You don’t need frameworks for everything
What worked in someone else’s situation isn’t guaranteed to work in yours.
Frameworks can help guide your process, but don’t use them as a crutch—you need to do what’s right for your team, your product and your customers.
Sometimes the HiPPO is right
Just because an idea originated with your C-suite it doesn’t mean it’s wrong.
There’s a dangerous tendency to dismiss executives’ opinions because they’re not “product people.” In reality, though, their ideas have as much value as anyone’s.
Your product isn’t as important as you think it is
Your product plays a tiny role in your customer’s life.
The problem you’re solving is probably one of 100s they regularly need to deal with. Don’t get frustrated if they don’t care about it as much as you want them to.
Making the leap from Product Manager to Product Leader 🚀
Stepping up from product manager to product leader is hard.
Like moving from footballer to football coach, the skillset you need as manager of PMs is vastly different to what made you successful as an individual contributor.
Luckily, though, a lot of talented product people have made the leap and written about their experiences.
Here’s a thread of some of the best resources on what it takes to make it as a product leader 👇
Toby Rogers 🚀🤘
Stepping up from product manager to product leader is tough.

Here are 10 resources guaranteed to help any PM making the leap 🧵
My favourite tweets of the week 🐦
I spend a lot of time hanging out on product management Twitter. Here are my favourite product-related tweets from the last seven days 👇
There’s no right or wrong way to do product management
Stephanie Leue
We should not try to copy (or judge) other PMs. The way one person does product is not necessarily the way others do product, and that is perfectly fine. There is no right or wrong way, and I am convinced that every PM is doing their best.
Sometimes a conversation is the best way to solve a problem
Melissa Perri
I think the thing that shocked me the most as I advanced in my career was how frequently the answer to “how do I fix this problem?” is just having a good conversation with a human.

Sometimes good processes, practices, and science don’t solve all the problems.
Glorifying product management leads to bad PM behaviour
claire vo 🖤
As much as I love being the 🌟star🌟there is a glorification of product management as the “strategic” position inside companies that I think oversimplifies how teams win (together!) and leads to bad behavior in PM teams. Some thoughts:
How to stop your calendar looking like Tetris
If you understand game mechanics you can move mountains
If you can build a successful casual game from scratch, you can literally do anything

SaaS, marketplaces, social etc.

The most compelling software and communities include well-thought out game mechanics

Point: those that understand game mechanics, can move mountains
What I've been reading 📚
Emily Patterson asked on Twitter this week if anyone had a good article that covers “what the hell is product management.”
My recommendation is always this piece by Josh Elman. It’s nearly a decade old now, but it still stands up:
A Product Manager’s Job | by Josh Elman | Medium
I posted a tweet a few days ago that UX is more important than tech in product.
One reply asked about products without UX, like alogrithms. My argument is the algorithm is not the product, which this article digs into in more. detail:
The Algorithm Is Not The Product. Why I think data-scientists should… | by Ori Cohen | Towards Data Science
Estimations are not commitments, but often the two get confused.
This short article explains the difference and why we need to keep them separate:
That’s it! 
See you next week (probably). 
The Punk PM 
P.S. Feel free to share this with anyone else you think would find it interesting.
I’m still playing around with ideas for content and format for this newsletter, so I’d love to hear your thoughts on the new structure. Go ahead and shoot me an email with ways you think I can make it better.
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Toby Rogers
Toby Rogers @tobiasrogers

Product management musings from your favourite Punk PM

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