There’s a fallacy in some product management circles that dates don’t matter—that product should ship when it’s ready, but not before.
Because outcome-based roadmaps
get rid of the old-fashioned date and dependency-driven hangover from Waterfall project management, we’ve been lulled into a false sense of security that we can develop products on our own schedule and forget about everything else.
What that fails to take into account, though, is that dates do matter.
A decent product launched at the right time is always going to beat a perfect product launched too late.
Product doesn’t exist in a vacuum. There are business goals, events in the market, regulatory considerations, and a load of other things that are dependent on dates.
In product management, dates are important—often massively so.