Curated content about Product Management and Marketing. From idea validation to achieving product/market fit.
Hi, product people!
Want to learn how to run surveys the right way during product discovery phase? Hiten Shah has sent me a link to a survey he’s running for his new product so you can both participate and use it as a template for your own.
This week’s content is all about the story of your product, how to leverage strategy, the best way to choose a pricing model for your product and more.
READ it because, in this post, Sabrina Gordon from Intercom talks about how every product tells a story to consumers and why you want to make sure the story your product tells is the correct one.
READ it because, in this post, Nikky Hofland from Revue (the product I use to curate this weekly newsletter) talks about how they’ve been able to build their product by involving people (aka users and customers) in the development process.
READ it because, in this post, Vince Law writes about the importance of strategic thinking and where strategy fits in the whole picture. He uses a great example to explain the 5 main components where strategy is the 3rd one in the row after mission and vision.
READ it because, in this post, Des Traynor from Intercom shares a framework for choosing the best pricing strategy for your product. The examples he shows really make it easier to understand the difference.
TRY it because Hacking Growth is a new book from Sean Ellis. In their own words, it’s the definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
