WATCH it because in this video, Jeff Gardner from Intercom talks about the importance of knowing the people you’re solving a problem for. He talks about the disconnect between what the founder, the engineer and the customer think. He argues building a good product in the internet age starts with the customer experience. What I like the most about how Intercom runs is their Customer Day program.   

READ it because in this post, Indicative blog shares an extensive list of analytics that tells you how to grow your product. From mindmapping to roadmapping and beyond. I wish I had found this list years ago :)

READ it because in this post, Mike Fishbein shares his best customer development questions during an interview. It starts with Customer Segmentation then it moves to Problem Discovery and Problem Validation and so on. It also includes a list of questions for ending interviews. 

READ it because in this post, Benji Hyam argues most marketers don’t conduct user research they way they should and that’s limiting their ability to grow and scale. Benji believes you should obsess over getting to know your customers instead of looking for the latest growth hack or tactic. 

TRY it because, you can’t live without Trello or Slack and now they’re getting married to make your life easier :)

TRY it because, Stencil is a super simple tool for image creation used by some of the world’s biggest brands. 

We help non-technical founders build and validate rapid prototypes for their product ideas (NOTE: This is a pilot program with only 2 spots left).