Curated content about Product Management and Marketing. From idea validation to achieving product/market fit.
Hi Product People,
This week’s issue is about what Jazz and product management have in common, the importance of focusing on the problem instead of the solution, how to find and hire the best PMs, best tactics to grow your email list and what VP of Growth at Facebook thinks about product growth.
WATCH it because in this video, Ken Norton starts comparing the life of a Product Manager to the life of an orchestra conductor while pointing out to the differences. Ken believes what makes a great PM is their ability to adapt to change. He then talks about the world of Jazz and improvisation and how similar it is to Product Management. This is a fantastic talk which was the Keynote from Mind the Product conference in San Francisco.
READ it because in this post, Mikael Cho CEO of Crew talks about the importance of focusing on the problem instead of the solution when building your product. He points out to how great products like Uber “wow” their users multiple times during their experience and how bigger problems offer bigger opportunities.
READ it because in this post, Todd Jackson VP of Product and Design at Dropbox explains what makes an excellent PM and the type of qualities needed to get the job done. He’s worked within product teams at Google, Facebook and Twitter and offers great insights about the different types of PMs as well as a few tips for hiring PMs.
READ it because in this post, Neil Patel goes over 6 great ways to create a buzz about your product before you launch. The top three are about creating great content, a lead magnet and a landing page. It also includes a list of tools you can use to make this easier and more effective.
READ it because in this post, Jonathan Chan from Foundr Magazine who’ve attracted 200K people to their list shares some of the best practices for growing your email list. Email is still one of the most effective tactics for marketing your product and this guide helps you turn your cold leads into hot prospects ready to buy your product.
WATCH it because in this video, Alex Schultz, VP of Growth at Facebook, shares important insights about the world of growth. Alex argues retention is the single most important thing for growth and then shares his advice for measuring and reporting on retention. Alex also suggests the entire company should be the growth team instead of having a dedicated growth team.
TRY it because Library lets you create a single source of truth for your entire design universe. UI patterns, icons, brand colors, type styles and more. Library is cloud-connected, so any changes your team makes are instantly available to everyone.
TRY it because Adobe Spark lets you turn your ideas into impactful social graphics, web stories and even animated videos.
P.S. I’m happy to announce this little newsletter is attracting subscribers from organizations I admire like Google, Uber, Atlassian, Evernote, HubSpot, Infusionsoft, IBM, HP, Nike and Mind the Product to name a few. THANK YOU!