READ it because in this post, Martin Eriksson talks about why he’s stopped writing requirements documents since 2005 and why you should do the same. He brings up a few valid points about these PRDs being focused on solutions rather than problems as well as the possibility of errors in interpretation between customer and product development team. 

READ it because in this post, Matt LeMay, points out to a new model which takes the role of PM from where UX, Tech and Business overlap to where Communication, Organization, and Execution overlap. It’s an interesting post especially for new PMs who want to start in product management.

READ it because in this post, Benedict Evans talks about how conversational interface is a much better way to engage users instead of persuading them to install your app. He also talks about how WeChat in Asia is leading the way and points out how big companies like Apple, Google, Facebook and Microsoft are going to deal with this new way of reaching consumers. 

READ it because in this post, Onboardly has put together a list of 50 tools and products you can use to do a better job at marketing your product. Categories include organization, analytics, team efficiently and more.

READ it because in this post, Brand24 Content Manager Gosia Letki talks about how customer service is the new marketing. She goes over 3 key reasons why listening and answering to customer feedback is critical. She argues that it makes the customers feel smart, it boosts their loyalty and best of all it improves your product. 

READ it because in this post, you’ll learn about the story of how Nathan Barry grew ConvertKit from a side project to over a 6 figure MRR in about a year and a half without any VC money. I met Nathan in Las Vegas last week, he’s a super smart founder and his story will inspire you to take a different look at how you market your product. 

TRY it because Levels makes it super easy to build a HTML or WordPress landing pages for product launches. 

TRY it because Gifox is an app for Mac that records your screen into animated GIFs. It’s an alternative between static images and full-size videos.