Curated content about Product Management and Marketing. From idea validation to achieving product/market fit.
Hi product people,
Welcome to issue #34 of Product Buff.
This week is about information architecture and making sense of any product, the first rule of prioritization, best practices for user onboarding, Trello’s story of its massive product growth and more.
WATCH it because in this video, Abby Covert a professional Information Architect talks about how information is a material we use to make products. She argues information is not content by itself. She believes we can’t make information but we can make content.
READ it because in this post, Des Traynor Co-founder of Intercom talks about why focusing on low hanging fruits is never a good long term strategy. He refers to what their product team learned from Hunter Walk about focusing on high-effort but high-impact work. The low-effort, low-impact work is considered snacking because it works in the short term but it can kill your product if it becomes a habit.
READ it because in this post, Appcues shares a comprehensive guide to user onboarding best practices based on years of research and establishment. This is a great go-to-guide for finding some of the best user onboarding strategies. It mentions the importance of an Aha! moment in your product while looking into how some of the most popular apps like Canva, BaseCamp and AdRoll handle onboarding.
WATCH it because in this video, Jason Calacanis interviews Michael Pryor CEO of Trello about how Michael and his team have been able to grow this simple product in the past 5 years. As a user myself I love the product. But this interview is full of tips about making, marketing and scaling a successful product like Trello.
HEAR it because in this podcast, Tim Ferriss has put together a workshop form Ramit Sethi about the world of negotiation and how to raise prices. The tile is about creatives but the content applies to all cases. It’s about the psychology behind how people make decision and hopefully that decision is about buying your product.