READ it because in this post, Julia Mitelman writes about how product and strategy relate. She argues product connects customer needs with business goals, to produce goods and services that people use and buy. But strategy considers external and internal landscape to identify marker gaps and opportunities.

READ it because in this post, Des Traynor from Intercom talks about how to understand churn properly for your business. He argues activity churn is what really matters and talks about how to identify and reduce activity churn. He then provides 5 strategies for re-engaging customers. 

READ it because in this post, Brainhub has put together a full guide on what it means to build an MVP. It breaks it down to the few key words: Minimum, Minimum+Viable and Viable. It then goes to explain the benefits of building an MVP and it provides a list of tools for non-developers for building MVPs.

WATCH it because in this video, David Cancel founder and CEO at Drift talks about what happens when companies listen to their customers and what happens when they don’t. David says customer feedback falls into one of the three categories: User Experience Issues, Product Marketing Issues and Positioning Issues.

HEAR it because in this episode, Mike Knoop, Chief Product Officer of Zapier, shares how API integrations can make a product more valuable to users and how product teams can develop empathy for customers. He talks about the future of API integrations as new SaaS tools come out and how Zapier has handled feature requests from a large pool of network partners. 

TRY it because, this gives you one actionable, realistic strategy for coming up with a business idea. 

TRY it because, this is an alternative to Typeform that start at a lower cost for the pro account.