Hi, and welcome to the issue #58 of Product Buff. I hope your December is going well and you're gett
|
|
December 6 · Issue #58 · View online
Curated content about Product Management and Marketing. From idea validation to achieving product/market fit.
|
|
Hi, and welcome to the issue #58 of Product Buff. I hope your December is going well and you’re getting everything done right before the holidays show up. This is the time of the year that you need to get ruthless when it comes to prioritization of your tasks. So what’s the one thing that needs to be done before the year ends? This week’s content is all about the difference between a PM and a strategist, how to reduce churn, the ultimate guide to building an MVP, the importance of listening to your customers, and the worlds of APIs withing product management.
|
|
|
|
The Product Manager vs. The Strategist
READ it because in this post, Julia Mitelman writes about how product and strategy relate. She argues product connects customer needs with business goals, to produce goods and services that people use and buy. But strategy considers external and internal landscape to identify marker gaps and opportunities.
|
Reduce Churn by Re-engaging Your Customers
READ it because in this post, Des Traynor from Intercom talks about how to understand churn properly for your business. He argues activity churn is what really matters and talks about how to identify and reduce activity churn. He then provides 5 strategies for re-engaging customers.
|
The Ultimate Guide to Minimum Viable Product
READ it because in this post, Brainhub has put together a full guide on what it means to build an MVP. It breaks it down to the few key words: Minimum, Minimum+Viable and Viable. It then goes to explain the benefits of building an MVP and it provides a list of tools for non-developers for building MVPs.
|
The Importance of Listening to Your Customers
WATCH it because in this video, David Cancel founder and CEO at Drift talks about what happens when companies listen to their customers and what happens when they don’t. David says customer feedback falls into one of the three categories: User Experience Issues, Product Marketing Issues and Positioning Issues.
|
API Integration is Product Management
HEAR it because in this episode, Mike Knoop, Chief Product Officer of Zapier, shares how API integrations
can make a product more valuable to users and how product teams can develop
empathy for customers. He talks about the future of API integrations as new SaaS tools come out and how Zapier has handled feature requests from a large pool of network partners.
|
|
|
25 Days of Ideas - Free resources for generating startup ideas
TRY it because, this gives you one actionable, realistic strategy for coming up with a business idea.
|
Paperform - Easily create forms as beautiful as you
TRY it because, this is an alternative to Typeform that start at a lower cost for the pro account.
|
|
|
Are you looking for a new product community? Join this Facebook Group and be a part of a community for product-minded professionals. We discuss all things product and help each other overcome our challenges.
|
|
|
Are you working for a career or a calling? If you’ve been thinking about starting a side product or service, I’m here to support you with a FREE coaching call to overcome your biggest challenge when it comes to starting something on your own.
|
|
Product Buff is curated with love by Pedram. Do you find value in this newsletter? Please spread the word and share it with your friends.
|
Did you enjoy this issue?
|
|
|
|
If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
|
|
|