Curated content about Product Management and Marketing. From idea validation to achieving product/market fit.
Hi, product people!
Are you in Montreal? I’m organizing an EdTech event for Product Tank Montreal and would love to see you there. Check it out here.
This week’s content is about running early access surveys and emails before building a new feature or product, how WeChat grew to 800M+ MAUs and why the process of building products is messy and how that’s a good thing for product teams.
READ it because, in this post, Hiten Shah from Product Habits shares a few super useful email templates you can use if you’re about to build a new feature or even a brand new product. Please don’t just build it and hope that people will love it. Use Hiten’s templates to leverage your existing email list and actually build something people want.
READ it because, in this post, Brian Donohue, Group Product Manager at Intercom writes about how building product is a messy affair and why that’s a good thing. Brian also shares an experience from building their popular Messenger product which sits on top of users’ websites and apps.
READ it because, in this post, Anu Hariharan from Y Combinator writes about the success of WeChat and its 889 Million monthly active users who use the app an average of 50+ minutes, and 9 to 11 separate times, per day. WeChat scaled from 0 to 800M+ MAUs in less than 6 years. There are lots to learn from them.
READ it because, in this post, Hiten Shah from Product Habits shares his best tips for running early access surveys to help you understand what exactly the problem is that your potential customers have. If you’ve been avoiding running these types of surveys, Hiten’s post is what you need to read to get over them.