Hey friends,Do you know what's the number one reason for startups to fail? (hint: is not product). It
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March 12 - Issue #20
Curated content about Product Management and Marketing. From idea validation to achieving product/market fit.
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Hey friends, Do you know what’s the number one reason for startups to fail? (hint: is not product). It’s lack of market, 42% of startups go out of business because they build something no one wants. So it’s totally OK to drop everything and put all of your focus on achieving product/market fit. I’m going to curate more content about this topic in future issues. As usual, if you find this newsletter valuable, pass it around, share it on Twitter or forward it to a friend. Thanks pal! |
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Getting to Product-Market Fit
READ it because in this post, Patrick Vlaskovits shares his tips about getting to Product/Market Fit as fas as possible. It includes identifying and documenting your assumptions, getting out of the building to validate your assumptions, and speaking to potential customers to identify the risk factors in the opportunity. He then talks about the difference between pivoting and jumping as well as developing a Minimum Viable Product.
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Do Product Managers Need to be Technical?
READ it because in this post Steve Johnson a Product Management veteran looks into the classic question. He argues PMs don’t need to be as technical as developers but more technical than marketers. He believes developers want PMs to be passionate about the market, have the knowledge on users and be able to explain how a feature solves a customer problem as well as being able to detail specific usage scenarios.
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Building to Independence on Top of Other Platforms
READ it because in this post Josh Elman talks about how startups can leverage big platform to get their initial users. He believes you should build your product to be independent and only use the platform for acceleration. It includes his super useful presentation.
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Why Product Thinking is the Next Big Thing in UX Design
READ it because in this post, Nikkel Blaase Product & Interaction Designer at XING talks about the power of product thinking. He talks about Problem-Solution Fit, the Product Definition and how Product Thinking can enable UX designers and other product people to ask the right questions.
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The Complete List of User Experience (UX) Resources & Tools
READ it because in this post, Jason Hreha has included over 100 links to the best books, courses, newsletters, and tools out there. This is a continually updated list of the best UX resources. A must see list of resources to help you do better at UX.
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HubSpot’s Playbook for Going From Startup to Scale-up
READ it because in this post, HubSpot CEO Brian Halligan shares important lessons from his journey of scaling HubSpot in the past several years. He talks about the importance of having one type of core customer and focusing product, marketing and sales efforts on serving them. It’s full of useful tips for SaaS products.
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The Growth Hacker’s Guide to Twitter Marketing
READ it because in this post, Josue Valles has included a detailed guide to the world of marketing on Twitter. It has 7 chapters starting with how to use advanced search all the way to hacking Twitter to increase your email subscribers.
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tray.io - Save time building integrations
TRY it because tray.io is the most advanced integration platform for connecting up the tools you use every day.
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EpicPxls - The goto website for design free goodies
TRY it because EpicPxls is a website where you can find free UI kits, icons, templates, mockups and more.
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Carefully curated by Product Buff with Revue.
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