Curated content about Product Management and Marketing. From idea validation to achieving product/market fit.
Hi, and welcome to the issue #59 of Product Buff.
Are you getting ready for the holidays? What’s left to do in 2016 that just CAN NOT go to 2017?
This week’s issue is about getting into new markets, keeping your agile teams aligned, new strategies for customer acquisition, theme-based roadmapping and why successful customer onboarding never stops.
I hope you enjoy reading and please share it with your friends.
HEAR it because in this episode, Christophe Gillet, VP of Product Management at Vimeo, shares what he’s learned in the past 15 years. He talks about why product managers should act as venture capitalist when it comes to assessing market viability. He also talks about how product teams should prioritize what to do after gathering data.
READ it because in this post, Chris Butler who heads strategy and product at Philosophie also a loyal subscriber of Product Buff introduces the Strategy Kernel Canvas for agile teams. He argues the lack of alignment between stakeholders and the agile team can be because of not having a good strategy that’s well communicated. To solve that, he has provides a copy of the canvas they use and goes through explaining each part.
READ it because in this post, Janna Bastow co-founder of ProdPad talks about how theme-based roadmapping works and why it’s a perfect way to make space for a breakthrough. She breaks it down into three parts: Current, Near Term, and Future. She argues why it’s important to explore many possible solutions to a single problem.
READ it because in this post, Ruairi Galavan, Product Education Manager at Intercom talks bout the importance of new user onboarding and how it’s never done. He mentions why using educational content to onboard can help you turn today’s signups into tomorrow’s engaged users.
TRY it because, here you can build conversational forms with easy to use design.
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