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🕹 Top 3 Testing Techniques To Try

George from prodmgmt.world
George from prodmgmt.world
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Monetisation Update
Since the start of my monetisation journey in August 2021, I made $223 in total revenue, which includes some lifetime subscriptions that I started with.
The subscription product is at $23.58 MRR and is profitable on its merit, but of course, this is nothing to brag about.
Still, I’m happy to see even that! I just have one wish: to have monetised back when I launched first in October 2020.
Results from my Gumroad dashboard on the day of this email
Results from my Gumroad dashboard on the day of this email
Latest Content Update
I’ve been very selective in what new content I add to the platform.
The Maze Question Bank by The Maze team (who make a great prototype testing tool) is great!
I took their less usable Notion table and put it in a filterable & groupable Airtable so you could filter down to the right questions - like a mini-prodmgmt.world in itself 😉
You can use it for free right now! Works best on desktop devices 🖥
Airtable - Maze Question Bank (public)
If you’ve got a framework or technique to share and you’re not sure if it’s part of the product, hit me up! I’d love to learn about it and share your knowledge with the rest of our community 🕹
Top 3 Testing Techniques To Try
As promised, here’s my take on the Top 3 Product/Market Testing Techniques to try.
  1. Wizard Of Oz, aka Mechanical Turk
  2. Pinocchio
  3. Concierge, aka Facade
You can always find them in prodmgmt.world, but I’m going to share with you some new content.
Wizard Of Oz
Idea: You do what you want the product to do, behind the scenes & fast enough so the user has no idea it’s done manually, so it feels instant. (This is different from the Concierge/Facade test, where the user knows you’re doing it manually.)
Wizard of Oz Prototype to Launch with Kris Eul of Kinetic [Startup Stories] – Exploring Product
Wizard of Oz Prototype to Launch with Kris Eul of Kinetic [Startup Stories] – Exploring Product
In the video, Kris talks about how he had to manually connect people behind the curtains (like a wizard) for his particular product idea. Some great ideas to inspire you.
Pinocchio
Idea: Very close to the idea of dog-fooding your product, you make a dummy version of it and test it on yourself.
How to turn a can of beans into a smart speaker: The Pinocchio Pretotype
How to turn a can of beans into a smart speaker: The Pinocchio Pretotype
This one here from the maestro of Pretotyping, Alberto Savoia.
He turns a can of beans into a “smart device”, and then tries to use it throughout the day.
This helps him understand in what context he would reach for it, and what features would be handy in those contexts.
So he uses it not only as a validation technique, but also as an insight generator.
Concierge
Idea: Unlike the Wizard Of Oz, where you don’t show what’s happening behind the curtains, with a Concierge you keep your cards on the table.
You deliver the same value that your product aims to bring automatically, but manually & visibly.
It has a connection to another great test, the High Hurdle - where you make it harder to complete the action which you hypothesise would be valuable, and watch if people complete it anyway (at some acceptable ratio).
Fun fact: prodmgmt.world started out as a Concierge test!
Here are a couple of examples from the web on how others have achieved this.
Concierge MVP - The Easiest Way to Build Your Startup Without Tech
Concierge MVP - The Easiest Way to Build Your Startup Without Tech
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I am running 50% off on all subscriptions (limited to 10 purchases)!
Talk soon!
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George from prodmgmt.world
George from prodmgmt.world @prodmgmtXworld

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