Your strategy with social media should be primarily focused on building an audience and moving the temperature of that audience from cool to hot. You want to get people to go from follower to fan so that they’ll be more engaged in your content, share it with others, and actively pro- mote you. That’s how you’ll build up a reputation in your industry. But how do you do that?
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Blog posts: Find popular blog posts or share your own.
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News articles: Post interesting articles related to your niche if possible or software development in general.
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Quotes: Famous quotes, especially inspirational ones, are usually very popular.
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Tips and tricks: Any special knowledge you might have that someone else might appreciate.
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Humor: Some humor is okay, but try to make sure it isn’t offensive and is actually funny.
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Engaging questions: A great way to engage your audience and interact with them.
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Promotion for your own stuff: Do the least of this, but mix some of it in.
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