Hi there, I believe there are two kinds of people in this world. There are those who are obsessed wit
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December 11 · Issue #1 · View online
Every busy UX writer can save time reading this.
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Hi there, I believe there are two kinds of people in this world. There are those who are obsessed with UX writing, and who think about it several times every day (thatâs me đ¤). Then thereâs ⌠everyone else ⌠who donât think about these teeny-tiny texts AT ALL. And thatâs the whole point! At its best, UX writing stays out of the way and goes unnoticed.Â
This is the premiere issue of UX Writing Summarized. Iâm super-happy that youâre reading this â it means the world to me. đđť If you want to make me even happier: Write to me at mattias@pleasecopyme.se and tell me a little about yourself, if you are obsessed or not, and what you found most interesting in this very first issue. Keep it as short as you want. Of course, I will reply. Letâs dive in! đŚ
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So you've got a product writer on your team. Now what? | Daresay
Most product teams know the benefits of including a writer. But what do you do once you get one? We share some ways to build words into your process.
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Hereâs the thing: Once you add a writer to your design team, there will be hard questions, challenges and even battles. To deal with that, define the main focus for your UX writer, and build a process to collaborate in the best way possible. According to Jane Ruffino, content designer at Daresay in Stockholm, itâs easier said than done. But soon enough youâll never know how you survived without a dedicated writer.
The take-aways:
- Donât expect a writer to find the perfect words right off the bat; we also need time to think and test.
- A UX writerâs main focus is to set the how, the what and the where of words. He or she turns fluffy brand values into a glossary and rules for error messages and form fields (among many other things!).
- Work together as a team to create a definition of when content is done; for instance when something is correct, aligned with the style guide and makes sense in a flow.Â
The quote: âIs a UX writer a designer or a writer? The answer is yes.â đÂ
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This Is UX Writing at Its Very Best â UX Planet
Executives are finally realizing that brands need a carefully crafted user experience to thrive. This awakening has led to a new era for microcopy â an age when just the right words can reallyâŚ
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Hereâs the thing: You get inspired by awesome writing. Thatâs why Melissa Mapes at Real Big Words has put together a âBest ofâ list of UX writing â from crystal-clear confirmations and clever calls-to-action to simple questions and error messages with oomph. The take-aways:
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A question often works better than a command. When Netflix says âWhoâs watching?â instead of âPick a viewerâ, the question is far less aggressive.
- When your customers are about to pay: clue them into exactly what will happen when they press that button. When Airbnb says âYou wonât be charged yetâ, they actually tell the user that itâs OK to take the next step without fear of losing your money. đ
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3. Speak directly to the user, just like Medium does. They ask you - yes, YOU: âDo you believe in destiny?â Then, the call-to-action button jumps to a first-person perspective and becomes your inner voice: âSurprise me with a storyâ. Simply, yet brilliant. The quote: âMicrocopy puts the âfunâ in functional and the âartâ in smart.â đ¤
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Microcopy Matters - How We Improved Our UX Writing and You Can Too
If your user doesnât get your messages through the copy, all is lost. We give you how we improved our microcopy and tips on how you can too.
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Hereâs the thing: Martina GyĹrffy and her design team at UX Studio in Budapest wanted to improve their UX writing skills. They did so by reading Kinneret Yifrahâs book on microcopy, did some in-house microcopy workshops and put together a handy checklist. What they learned was: â Write concisely â Keep it as short as possible â Forget about jargon â Spell out numbers up to nine â Do not overuse contractions/abbreviations (just donât)
The take-aways:
- Not paying enough attention to microcopy means thereâs a risk that the user wonât get you. đ¤ˇđźââď¸ Naturally, you have to use words that help others understand you perfectly.
- All in all, good microcopy is making the user happy and not frustrated. It does so by âď¸letting the user know what to do, âď¸building confidence in the user when taking an action, and âď¸ minimizing uncertainty in hard-to-decide situations.
- Super important: The voice and tone document really helps you design the exact right words. Three points-to-check here is: âď¸the personality of your brand, âď¸the needs and problems of your target audience, and âď¸the objections and concerns of your users. Repeat after me: personality, problems, objections!
The quote: âWhen you want someone to understand your thoughts, you use words to explain them. And yes, you do it in your designs as well.â đŹâď¸
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Iâm Mattias Ă
kerberg, a freelance UX writer based in Gothenburg, Sweden. Maybe you know me already, maybe you donât (yet). I think and write for clients like Collector Bank, Lekmer, Confetti.events, Stidner and GĂśteborgsVarvet (thatâs the worldâs largest half-marathon race). Iâm married to Evelina, and together we have two lovely kids â¤ď¸: Elis, born in late 2014, and Ilse, born in early 2018. Thatâs pretty much me, for now. Feel free to contact me â I would love to hear from you.
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