Real Fake Newsletter

By Menno van Doorn, Sander Duivestein, Thijs Pepping

Deepfakes, metaverse, Gen Z, memes, virtual humans, creators, vTubers, fandoms, crypto, NFTs, DAOs, VR, Web 3.0 & synthetic media.

Deepfakes, metaverse, Gen Z, memes, virtual humans, creators, vTubers, fandoms, crypto, NFTs, DAOs, VR, Web 3.0 & synthetic media.

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🚀🔥🚀 Issue #82 - Real Fake Newsletter - NPC In Real Life, Salt, NyQuil Chicken, The Follower, AI Portraits Imagine How Celebrities Would Look If They Were Still Alive Today, Artificial Intimacy and AI And Homework

"From right-wing slur to viral TikTok trend, people are pretending to be non-playable characters on social media – adding weight to the theory that life is just one big simulation."Bizar new trend where people act that the people around them are NPCs. Read mo…


🚀🔥🚀 Issue #81 - Real Fake Newsletter - Fan Rule, Meme Wars, TikTok Is the New Search Engine, Loab, To DAO Or Not To DAO, Robot Crashes Crime Scene And The Real Fight Over AI Art

“It is the era of Fan Rule, a time when fans have learned that they can do far more than get together to scream at their idols as in the past. They can actually organize to make a difference. [...] Fandoms provide a sense of belonging and a sense of identity …


🚀🔥🚀 Issue #80- Real Fake Newsletter - The Rise of Micro Communities, Text To Video, Reality Privilege, Fans Are The New Creators and The Future of Fortnite and Roblox

Community is fast becoming the strongest competitive advantage a brand can attain.People are getting millions of views on their first TikTok video, which has important consequences: the dissolution of social from media, and the rise of smaller, less ad-domina…


🚀🔥🚀 Issue #79 - Real Fake Newsletter - An AI-Generated Artwork Won First Place, Where Do Memes Come From, Gen Z Statistics and Can An AI Win America's Got Talent?

"4.2 gigabytes. That’s the size of the model that has made this recent explosion possible. 4.2 gigabytes of floating points that somehow encode so much of what we know. [...] How many images, both real photos and fictional art, were crammed through the auto-e…


🚀🔥🚀 Issue #78 - Real Fake Newsletter - MTV's Best Metaverse Performance, Niche Culture, Niche Internet Micro Celebrities, Unbundling Digital Identity, Polish LARPing and Direct-to-Community

MTV introduced this year a new category: "Best Metaverse Performance", meaning that virtual concerts are now officially recognized and awarded by MTV and they will only become more popular as the world further virtualizes.


🚀🔥🚀 Issue #77 - Real Fake Newsletter - VR Psychedelics, NFT Playbook, and NVIDIA @ SIGGRAPH 2022

"On key metrics, a VR experience elicited a response indistinguishable from subjects who took medium doses of LSD or magic mushrooms." People keep finding new pathways, really interesting article about reaching transcendence with VR.


🚀🔥🚀 Issue #76 - Real Fake Newsletter - The End of Social Media As We Know It, Algorithmic Fame and The Age of Algorithmic Anxiety

"In the end, TikTok’s biggest legacy might be less about its current moment of world-conquering success, which will pass, and more about how, by forcing social-media giants like Facebook to chase its model, it will end up liberating the social Internet."


🚀🔥🚀 Issue #75 - Real Fake Newsletter - The Rise of Synthetic Media, Community Is The New Follower Count and The Metaverse Will Unleash Imagination

"We believe we’re at the precipice of a new frontier where humans communicate, create, and consume content through the use of “synthetic media”—in other words, media that is created by or modified with the help of artificial intelligence (AI)."At lot has chan…


🚀🔥🚀 Issue #74 - Real Fake Newsletter - Metaverse Beyond The Hype, Bored Ape Nazi Club and GeoGuessr

Meta released a generative AI system called Make-A-Scene, similar to OpenAI's Dall-E 2 and Google's Imagine. These tools will help humans visualize their thoughts, fast forward the shift from text based to visual based content, and influence our creativity sk…


🚀🔥🚀 Issue #73 - Real Fake Newsletter - Terrorism As A Frightening New Internet Trend

Shortly after the government announced that 21-year-old Robert Eugene Crimo III was wanted for the fatal shooting during the Independence Day celebrations in the American town of Highland Park, extremism researchers, journalists and other internet sleuths wer…


🚀🔥🚀 Issue #72 - Real Fake Newsletter - Building Communities, Token-Gating and The Avatar Economy

"TikTok’s rivals are nervous. Governments are suspicious. A billion users are glued to their screens."Can we trust TikTok with our data? Can we trust the Chinese government that they won't use TikTok to manipulate us with all kinds of misinformation, disinfor…


🚀🔥🚀 Issue #71 - Real Fake Newsletter - 10 Trends Shaping the Metaverse, The Hollow Abstraction of Web3, Democratizing Reality, and Brand Trust And Gen Z

"On June 29, 2007, the first iPhone went on sale. On that same day, a boy named Noah Schmick was born. Over the next 15 years, the iPhone grew…and so did Noah. Through interviews with current and former Apple executives, WSJ’s Joanna Stern traces how Apple’s …


🚀🔥🚀 Issue #70 - Real Fake Newsletter - YouTube Culture & Trends Report 2022, Can Virtual Reality Help Ease Chronic Pain and Are We Post-Platform?

"Internet culture has become popular culture and popular culture has become more individualized. [...] The evolution of pop culture = personal relevance + depth of experience. [...] Fan communities used to be a side effect of entertainment. Today, they are ce…


🚀🔥🚀 Issue #69 - Real Fake Newsletter - TikTok Killed The Video Star, How TikTok Is Changing Marketing In The Music Industry And Beyond, The Rise of the Internet's Creative Middle Class and Value Creation in the Metaverse

"The 1,000 True Fans theory is classic Kevin Kelly. He took something potentially dark—in this case, a long-tail economic model that mashes creatives like a digital-age ore crusher—and found an aspirational alternative narrative. The new tools that allow Amaz…


🚀🔥🚀 Issue #68 - Real Fake Newsletter - Sentient AI, Luxury 3.0, TikTok Avatars, DALL-E, Barbie Enters The Metaverse and Johnny Depp Has Become a Full-Circle Meme

"Every few years, a technology comes along that splits the world neatly into before and after. [...] It’s been a few years since I saw the sort of nascent technology that made me call my friends and say: you’ve got to see this. But this week I did, because I …


🚀🔥🚀 Issue #67 - Real Fake - White Noise Podcasts, Hologram Of Queen In Carriage, The Secret Language Of DALLE-2, How The ABBA Voyage Concert Changes Live Music Forever and He-Man As A 3D-Character

"While the top of the podcast charts on Spotify and Apple are still dominated by garrulous, jawboning hosts, these days you can also reliably find a smattering of white noise shows appearing in the mix. Relatively new to the podcast scene, the tranquil progra…


🚀🔥🚀 Issue #66 - Real Fake - Google’s Latest Text-To-Image AI, Beeple Got Hacked, Niantic Moves Beyond Games, Paris Hilton Is The Queen of the Metaverse and A Great Overview Of The Crypto Ecosystem And How To Move Forward

There’s a new hot trend in AI: text-to-image generators. Feed these programs any text you like and they’ll generate remarkably accurate pictures that match that description. They can match a range of styles, from oil paintings to CGI renders and even photogra…


🚀🔥🚀 Issue #65 - Real Fake - The Potential Economic Impact Of The Metaverse, Virtual Influencer Is Sharing Ukraine’s War Stories, The ‘E-Pimps’ Of OnlyFans and Why The Depp-Heard Trial Is So Much Worse Than You Realize

"Spend enough time on social media, and you’ll encounter young people engaged in all sorts of schemes: running drop-shipping companies, minting NFTs, pumping crypto, selling real estate in the metaverse. "


🚀🔥🚀 Issue #64 - Real Fake - New Realities, Amazon Remars, Madonna and Beeple Team Up, Virtual Human, The Hyper-Surveilled Office and Immersive View

Wunderman Thompson Intelligence presents "New Realities: Into the Metaverse and beyond," a new companion report to the original "Into the Metaverse" report. You can download the new report here.


🚀🔥🚀 Issue #63 - Real Fake - NFT Sales Are Flatlining, 7 Essential Ingredients Of A Metaverse, Imaginary Friend Created With AI and Birds Aren't Real

"Powered by multiple neural networks, the avatars are generated using a specialized capture rig with 171 cameras. Once generated, they can be driven in real time by a prototype VR headset with five cameras; two internal viewing each eye and three external vie…