Real Fake - Playing With Reality in the Age of AI, Deepfakes and the Metaverse

A newsletter about deep fakes, synthetic media, memes, virtual humans, the creator economy, NFTs and the metaverse.

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Issue #34 - Playing With Reality - Book Real Fake, TikTok Tics, Future Wake, Voice Clone Steals 35 Million Dollars and Amplified Propaganda

"Since the dawn of civilization, humans have had only one world in which to live: the real one. But tech visionaries say we’ll soon have an alternative: a virtual world where our digital avatars and those of people in our communities and around the globe come…


Issue #33 - Playing With Reality - Justin Bieber Got Fooled By A Deepfake, Do We Need A Chief Metaverse Officer, Autonomous NFTs and Wearing People's Faces

"Pop star Justin Bieber was seemingly fooled on Thursday by a deepfake video of actor Tom Cruise. In numerous stories on his Instagram, Bieber praised the actor while sharing footage of what he believed was Cruise playing the guitar. [...] But the video refer…


Issue #32 - Playing With Reality - TikTok's Choose Your Own Adventure, Paris Hilton's World in Roblox, The Facetune Pandemic and the Blueprint for the Metaverse

Last week TikTok announced its “storytime tool,” which encourages users to become a part of the brand’s storytelling experience. Instead of just watching a TikTok ad, this “Choose Your Own Adventure”- style format lets users tap to direct the action in the vi…


Issue #31 - Playing With Reality - DAOs, NFT Scammers, TikTok Trolls and Internet Fame

"If DAOs really are the future, if they end up supplanting joint-stock corporations as the best and most common way to organize economic activity, then I believe key early experiments like NounsDAO have a good shot at retaining their value. [...] DAOs are bas…


Issue #30 - Playing With Reality - Instagram Is Toxic, TikTok Résumés, Deepfaked Emotions, NFTs Are Media Legos for the Metaverse, CodeMiko, Fandoms & Cult of Crypto

"Since the onset of the dot com explosion of the mid-90s, the internet as it exists today has existed upon a centralized framework. The metaverse and NFTs are aiming to change that. [...] NFTs are creating the groundwork for a real, verifiable, virtual world.…


Issue #29 - Playing With Reality - Joytopia, Dolce & Gabbana, Matrix Resurrections, Ray-Ban Stories, Generation MZ, ALTEREGO, and Why We’ll Soon Be Able To Live Inside Marvel Movies

“I think if you go forward a few years from now, there will only be real-time rendering. Whether it’s a Marvel film you’re watching, or you’re playing Call of Duty, it’ll all be happening in a real-time calculated environment. Even if you watch a really big M…


Issue #28 - Playing With Reality - 7 Hottest NFT Trends, NFTs on the Gartner Hype Cycle, vTuber in Fox News and Paris Hilton Explains NFTs

"Here are the 7 hottest trends in the NFT industry that are fueling discussion around crypto’s newest subculture—and shifting millions of dollars’ worth of capital."The one that picks my special intrest is the Loot project. It's "Collective World-Building". I…


Issue #27 - Playing With Reality - The Next Million Dollar NFT, Hyperreality and the Taliban, Deepfake-Style Marketing Clones and 3D Printed Wagyu Beef

“Our excitement about this project is less about any individual Punk, and more about the CryptoPunk collection as a whole and what it represents — the beginnings of a new chapter for digital commerce. This is just the beginning. We’re eager to continue buildi…


Issue #26 - Playing With Reality - The One-Person Unicorn, No More Lonely Friends, Deepfake Business Pitches and Transmedia Universes

"The way we build startups is changing, and with that change comes the rise of a new breed of company: bootstrapped, cash generative, and growing like crazy. [...] Software didn’t just eat the world; it spewed out a new one. The internet enabled us to build a…


Issue #25 - Playing With Reality - NFT's Are The New Social Network, Penguin Club, Lionel Messi Crypto Mania, The Future of Crypto Is Ownership, Metaverse, Text Memes, Stripperville and Xanadu

"Before the full Metaverse arrives, there’s already something happening that’s bigger than jpegs. NFTs are starting to feel a lot like a new kind of social network that sits above other social networks and communities. [...] NFTs blur the lines between social…


Issue #24 - Playing With Reality - Digital Life Is More Important Than Real Life, The Creator Economy, Fandoms, Popculture, Real-Time Deepfake Streaming, the Metaverse and the New Way of Storytelling

“The majority of Gen Z believe that how you present yourself online is more important than how you present yourself in person – and while 92% of Gen Z are typically multitasking with other activities while browsing the web, they’re also more likely to remembe…


Playing With Reality - Issue #23

The day after South Africa decided that AI can hold a patent, Australia concluded the same. Justice Beach of the Federal Court in Australis has determined that an AI system can be named as the inventor on a patent application. There are now two countries in t…


Issue #22 - Playing With Reality -

"When we look back in a decade or two, my bet is that this period in Axie’s life is just the start of something huge, a small blip on a much bigger graph, both in terms of revenue and impact. In the mid-case, it’s a player-owned, Pokémon-sized juggernaut and …


Issue #21 - Playing With Reality - Axie Infinity, Parasocial Relationships, Unearned Fame, Voice Cloning and Fuzzynomics

"A cute NFT pet game called Axie Infinity is currently raking in more protocol revenue than Ethereum and Bitcoin. its business model is designed so the people profiting from it are not just a bunch of crypto bros getting richer. It’s people farther down the f…


Issue #20 - Playing With Reality - Mukbang, Catfishing, AI Voice Actors and the Internet Is Rotting

"What the internet has done is allow more people the ability to film their daily routines and upload the results, sharing them with a bigger audience than ever before. Part of the appeal is nosiness. But many of the videos are also designed to make it feel as…


Issue #19 - Playing With Reality - Kroppspress, Birds Aren't Real and the Postmodern Singularity 🚀🔮🌟

"Legislators in Norway have passed new regulations requiring influencers and advertisers to label retouched photos in a bid to fight unrealistic beauty standards."Body pressure, or "kroppspress" in Norway, is a major topic of conversation in the country. By p…


Issue #18 - Playing With Reality - Fandoms, Factory TikTok, Deepfakes and the Metaverse🚀🔮🌟

Zoe Scaman did a hell of a job by creating this presentation that describes how the future of marketing, brands and fandoms will look like. It's a must read!


Issue #17 - Playing With Reality - The Year of the Avatar 🚀🔮🌟

"Snapchat has launched a new Cartoon 3D Style lens that will allow users to transform their selfies into Disney or Pixar-like characters. According to the company, many Snapchatters have used this lens globally and it has been viewed more than 1.7 billion tim…


Issue #16 - Playing With Reality - The Reality Privileged, crypto and fandoms, the future of memes, Voilá, NFTs and the Metaverse 🚀🔮🌟

"A small percent of people live in a real-world environment that is rich, even overflowing, with glorious substance, beautiful settings, plentiful stimulation, and many fascinating people to talk to, and to work with, and to date. Everyone else, the vast majo…


Issue #15 - Playing With Reality - Egirls, NFT's implosion, and VR exposure therapy 🚀🔮🌟

"Step aside Alexa and Siri, a new digital assistant is taking over the Internet: Samsung Sam. A batch of 3D rendered images of a virtual woman went viral over the weekend, with millions swarming around the latest virtual human to appear online. The only catch…