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🚀🔥🚀 Issue #64 - Real Fake - New Realities, Amazon Remars, Madonna and Beeple Team Up, Virtual Human, The Hyper-Surveilled Office and Immersive View

Real Fake Newsletter
🚀🔥🚀 Issue #64 - Real Fake - New Realities, Amazon Remars, Madonna and Beeple Team Up, Virtual Human, The Hyper-Surveilled Office and Immersive View
By Real Fake • Issue #64 • View online
On the 15th of October our book “Real Fake - Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

New Realities: Into The Metaverse And Beyond
Wunderman Thompson Intelligence presents “New Realities: Into the Metaverse and beyond,” a new companion report to the original “Into the Metaverse” report. You can download the new report here.
Mother Of Creation
“Madonna and Beeple today announced their collaboration for a triptych entitled Mother of Creation. A labor of love a year in the making, both artists partnered to connect to the idea of creation and motherhood as told through this visual medium. The works explore the concept of birth via darkness and light in our modern world.”
You might call this explicit NFT art…
A Taxonomy of TikTok Panics
“Ever since TikTok exploded worldwide in 2018, news outlets across the country have breathlessly reported on TikTok challenges, which they claim range from the bizarre (licking toilet seats) to the dangerous ("National School Shooting Day”). However, the actual reach and impact of these challenges remain mysterious — or, more often, minimal.  On The Media correspondent Micah Loewinger breaks down a short history of these TikTok panics, and looks into the failures of news outlets to judiciously report on overblown TikTok virality, as well as the cyclic paranoia that arises when we face new technology (think: comic books corrupting youth in the 1950s). He poses the question: haven’t we been through this already?“
“We strive to revolutionize multimedia content production with our scalable synthetic media technologies.”
Very impressive! You can’t see that their virtual human is not real.
Welcome To The Era Of The Hyper-Surveilled Office
“A study by the European Commission found that global demand for employee-spying software more than doubled between April 2019 and April 2020. Within weeks of the first lockdowns in March 2020 search queries for monitoring tools rose more than 18-fold. Surveillance-software makers’ sales jumped.”
MUST WATCH: Amazon Remars - Luminaries
Why do we need virtual humans? Very interesting documentary.
MUST WATCH: The Evolution of the Metaverse
What is the metaverse?
What is the metaverse?
MUST WATCH: Immersive View
Google Maps gets Immersive view
Google Maps gets Immersive view
Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at
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Real Fake

Deepfakes, metaverse, Gen Z, memes, virtual humans, creators, vTubers, fandoms, crypto, NFTs, DAOs, VR, Web 3.0 & synthetic media.

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