A rash of new start-ups are making it easier for digital creators to monetize every aspect of their life — down to what they eat, who they hang out with and who they respond to on TikTok. One of those companies is NewNew, which describes its product as creating a “human stock market.” On the app, fans pay to vote in polls to control a creator’s day-to-day decisions. For example, a creator can use NewNew to post a poll asking which sweater they should wear today, or who they should hang out with and where they should go. The company is building an economy of attention where you purchase moments in other people’s lives, and they take it a step further by allowing and enabling people to control those moments. Strange? Or is it a new way of making a living?