Radiohead’s decision to sell their album ‘In Rainbows’ directly to fans with a ‘pay-what-you-want’ model is still regularly misunderstood as a ‘giveaway’. Yes, fans could choose to pay nothing, but the point was that they could also choose to pay.
While the popular music streaming service asserts that the tool will enable artists to reach their fans directly, critics fear that the advertising policy will aid major labels and established artists and may be harmful to smaller artists with less of a budget to spend on ads.
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