Some music industry executives are whipping up outrage over Spotify’s recent court filing that challenges whether it needs mechanical licenses for streaming – a legal strategy that, if successful, could upend the economic foundation of the music publishing industry.
It’s only natural that our worldviews are created as the result of what we see and experience locally. But if we take the time to get outside our bubble, we often see our preconceptions about how the world works are at best incomplete.
Not only would fans be able to dig deeper into their favorite albums, but producers, artists, and other collaborators could catalog their contributions, labels could track data more easily, and businesses would have all of the information they need to license a song right at their fingertips.
The company monitors social and streaming activity, charts, playlists and radio airplay data in real-time – and is currently used by executives working across marketing, sales, live, A&R and management, in addition to artists.