This is about perception. The goal is to get as big a sales number as possible and then tout this to the somnambulant media who will eat it up, printing the facts verbatim, about Taylor’s “success,” and hopefully the public will eat it up. But will they? We live in two worlds.
The honest one of the internet, based on data, and the false one left over from the last century wherein producers and publications are in cahoots to put out pabulum, oftentimes inaccurate, in order to get you to partake. But that’s not working anymore.
Musical.ly, a lip-syncing app that has more than 200 million mostly teen users, is focused on user growth, but brands like Beiersdorf, Disney and Kit Kat are using influencers to crack the audience there.
We’ve come a long way since the wild west of lyrics, which are now easily searchable and provide artists with an additional source of income. Moving forward, lyrics will provide essential contextual metadata in the age of voice command.
“Audio acts as a powerful tool to establish an emotional connection with audiences, and connected devices offer an even greater level of intimacy, particularly within the home where listeners are more receptive and their environment acts as a contextual trigger,” says Pandora’s Eric Hoppe.