The rebrand puts music at the center of YouTube’s push to sign up subscribers, a move that YouTube global head of music Lyor Cohen says was driven by the “enormous consumption of music happening globally” on YouTube.
Vevo announced on Thursday it will “phase out elements” of its owned and operated platforms – meaning its mobile apps and consumer website – and shift the company’s focus toward growing current and future partnerships.
The Music Modernization Act passed the House unanimously last month. Now that the legislation has been introduced in the Senate, Sen. Ron Wyden (D-Ore.) has introduced an alternative bill that could slow it down.
Making it on to an official playlist on Spotify, a streaming service, can help turn a singer into a superstar in the way that major radio stations once could. Until recently the main criterion for inclusion was a curator’s taste.