Streaming services have boomeranged record-company revenues. But given the major labels’ influence over over track placement on services like Spotify and Apple Music – and the formulas they use to calculate artist payouts – many music makers are still struggling to make a living in the streaming ecosystem.
Gaana is fighting a battle for market leadership with competitors like Saavn, Apple Music and the newly-launched Amazon Prime Music. We spoke to Gaana CEO who talked about growth and the use of AI for better user experience.
Is this a tipping point? Is the genie out of the bottle for the music industry? The global music industry has a lot to be upbeat about after the release of two major reports confirmed a sharp upturn in revenues from recorded music over the last twelve months.