Musicians cannot make a living wage from streaming services. It’s a topic I have written about on numerous occasions, and it’s often cited as the main reason the music industry, despite cheery proclamations from record labels and governing bodies that things are actually on the upswing, is dying fast.
Bango and Spotify, have entered into a business partnership to increase access to the audio streaming subscription service. This partnership will enable millions of customers to select a Spotify subscription bundled with their mobile plan, or as a bolt-on.
US consumers dig digital audio, and as listenership heats up, so does advertiser investment. For direct-to-consumer (D2C) brands, podcasts are top-of-mind as they provide engaging and influential ad opportunities.