Spotify has launched its long-awaited Apple TV app. This is the first time that the company has launched an app for Apple’s set-top box and largely resembles different versions of the platform as offered on other TV devices such as Roku and PlayStation 4.
While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves.
“It’s still really the beginning,” says Charlie Hellman, head of Spotify’s creator marketplace. “This is the part of the conversation where we’re continuing to get feedback and trying to iterate the product.”
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