In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond.
For an international act to break through in India, where over 85% of the music consumed is domestic repertoire, the key is “localising the content pieces”, says Roochay Shukla, senior marketing manager at Outdustry.