Heavy music users on YouTube are about to be deluged with ads in an effort to encourage them to switch to Google’s new paid music streaming service, according to YouTube Global Head Of Music Lyor Cohen.
Smart speaker use is rising rapidly and may contribute towards a shift away from radio, according to the latest joint British Phonographic Industry (BPI) and Entertainment Retailers Association (ERA) report.
Pandora will acquire AdsWizz, the global leader in digital audio ad technology. The addition of AdsWizz will upgrade Pandora’s ad tech capabilities, provide its advertisers with greater audience reach, and expand the company’s revenue opportunities.
SoundCloud announced on Wednesday its first-ever multi-platinum advertising campaign with what it’s calling “First On SoundCloud,” which aims to celebrate the stories of creators who got their start on the streaming site.
Without The Pirate Bay, Spotify may have never turned into the success it is today. Ten years ago record labels were so desperate to find an answer to the ever-growing piracy problem that they agreed to take a gamble.