When a brand curates its own playlist it is using songs specifically to influence a consumer’s perception of the brand, so should artists be compensated for being a part of what is essentially advertising?
In streaming music, Spotify gets the glory. Yet the Seattle-based service originally known as Rhapsody was the streaming pioneer. Now operating under the Napster brand, it seemed perfectly positioned to be where Spotify is today. It’s not. This is why.
There’s every reason to believe this new organization will distribute royalties much better than the current system. There’s just not much of an incentive, other than transparency, to make sure it does.
Spotify has been a big part of my daily routine for years. And I’m not likely to abandon it anytime soon, but there are little tweaks that I wish it did better just to make my experiance a little simpler. So Spotify, please, get on it.