If you spot someone in the street talking to ads on Pandora in the coming months, then no, you’re not going mad. It’s part of a trial by the music streaming service that will use interactive voice ads to encourage responses from listeners so brands can learn what elements of a product they’re most interested in.
Troy Carter has revealed his next move after vacating the role of Spotify’s global head of creator services in September: He’s reuniting with former Atom Factory co-president J. Erving to form a new music and technology company called Q&A.
Bernard Perusse used to spend countless hours seeking hard-to-find albums. Now streaming services have made a mockery of that work. But the music geek of yesteryear and the modern-day version aren’t so far apart.
In this piece, Gimme Radio’s Tyler Lenane outlines why they felt compelled to start another streaming service in an already crowded sector and how Gimme Radio differentiates themselves from other platforms by focusing on serving the passionate fan.