The “music in this video” feature will provide expanded credits for songs heard in a wide range of videos, from official artist clips to fan-uploaded content containing recorded music, along with DJ sets, short films, beauty vlogs and gamer videos.
Vivendi has been openly exploring spinning off Universal Music Group. Publically the talk is of a possible IPO, but the rumor mill has spun out several scenarios, including a purchase by Apple or Alibaba. But what if Spotify bought UMG? Could that bold move solve its ongoing profitability problem?