For a service like Spotify that has unrivaled data and algorithmic sophistication, leaning heavily on flagship, top-down properties and quasi-celebrity figures like Tuma Basa might be sending a mixed message about the service’s growth narrative, and perhaps even treading too far into Apple Music’s turf.
The HomePod, Apple’s new smart speaker that works best with Apple Music, only helps the iPhone maker build its case for living in the walled garden, by making it hard for Spotify users to enjoy the product at its fullest.
Spotify’s founders and the major labels will reap billions from the IPO of the streaming service, but it’s unclear how much of the record companies’ windfall will trickle down. Diddy and Bieber are among a select few set to cash in regardless.
While musicians have been cozy with the video game industry for some time as another supplementary source of revenue, but some indicators suggest that game music could be growing into an entire business all its own.