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Pim van Boesschoten - Issue #49

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Hi! It's been a while, sorry 'bout that but this week we had a discussion during lunch about the stat
 

UX Digest

September 8 · Issue #49 · View online
Insights from a UX-lead at a design agency in Utrecht

Hi! It’s been a while, sorry ‘bout that but this week we had a discussion during lunch about the state of current (digital) design. It initiated with the site for Brique, a creative conference organized by Fabrique (duh) which was a bit of an example of the current anti-design movement. 
In my opinion this a reaction to all the sameness we are seeing in digital design the past few years. In our aim to make usability the most precious good we strive towards uniformity and easily recognised patterns for the end user. Standardisation of elements and the common use of templates result in the bleak state of web design. Ohhh do you remember and love the flash era? The craziness we had back then. 
As in all design and art movements, there is a counter reaction: Anti-design.  Translating in digital design into brutalism; a design style described as 'a reaction by a younger generation to the lightness, optimism, and frivolity of today’s web design’. 
And because digital design is being influenced by other art forms you could see this trend already emerging in music (album covers and video’s) and street fashion as a broader trend trying to rethink our view on aesthetics of design.
Thoughts on this are welcome. have a good one. until next time.
Pim

Let’s talk about anti-design.
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