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Pim van Boesschoten - Issue #44

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Last Year I was in Barcelona for the Smashing conference and a lot of speakers talked about 'sameness
 

UX Digest

January 13 · Issue #44 · View online
A bit about UX-Design and a bit what keeps me ticking.

Last Year I was in Barcelona for the Smashing conference and a lot of speakers talked about ‘sameness’ on the web. It’s a logical result of more and more standardisation and the use of the same grid and layouts. But, of course, it sucks. We all try and be unique and tell a unique story in exactly the same way. 
So, as in any art form, you are seeing a countermovement. It’s called ’Brutalism’. No grids no easy to use interface. Just a bold statement. It’s as bold as brutalism is in the architecture world
And it somehow reminds me of the time where we made crazy ass flash sites that nobody could navigate, but sure were a whole-lotta-fun to look at. Not saying that this is the way to go for your new corporate website, but a nice shake-up in this locked digital design world.

Brutalism: The ‘ugly’ web design trend taking over the internet
Why the art world loves Brutalism
gabocorp.com website circa 1997 - YouTube
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