Does Spotify really care about podcasting? David Lidsky at Fast Company appears to think not really. I don’t disagree. His main point highlighted just how little Spotify is really investing into podcasting and how cheap their “exclusives” really are. I mostly agree, which made me wonder a bit about if Spotify treated podcasts like Netflix and poured millions into original, truly exclusive content. Spotify keeps positioning itself as the future of radio but there is a lot more than music on an AM or FM dial.
I normally don’t just include such directly consumer facing news but…bundles, bundles, and even more bundles.
I’ll be a snarky for a moment and just ask who at Sony really needed a nice bit of press? Otherwise I’m not really sure this story says anything
about the rather contentious story
of how labels are paying out artists with their Spotify sale money. O well, someone somewhere said “Whoa.”
T-Series, the Bollywood YouTube channel, is on the path to become the most subscribed channel in the world. The phrase “biggest” is specifically about the number of subscribers but in terms of actual views T-Series and a number of other Indian music channels are already proving to be the future of YouTube not pop, rap, or even K-Pop.
There is nothing really new here from Mulligan I haven’t already said before in this newsletter, nor anything that people haven’t said about YouTube’s relationship with the music industry the last decade. Labels don’t make enough money, YouTube doesn’t care. Labels get grumpy, YouTube cares. Repeat. Honestly I expect nothing to change though I’d love to know how many new YouTube Music subscribers have joined since its launch. Also whatever happened to Tuma Basa?
Last week I wrote a piece for Real Life about how streaming era of music isn’t about selling music but rather the experience of music. The piece is a little more heady than what I typically get to do but I really enjoyed stretching my legs a bit in this space by pondering a bit on how streaming is shifting the context of music consumption.