This look familiar doesn’t it? Yep the New Music tab follows initial format of the Browse tab. The top features new albums, exclusive interviews, and singles, right below are Apple Music’s in-house playlists, then interestingly is a playlist of music videos, followed by “Hot Tracks” which is a mix of new releases and other tracks that someone somewhere hopes to become popular.
Below are “New Releases” that covers the latest album released and below that is a simple Videos section that is a feed of new music videos. The most interesting part of this tab is the relatively added “Coming Soon” tab that right now features advertisements for Kane Brown, Twenty One Pilots, Eric Church, the 1975, and others.
I don’t know how many people actually scroll down to the bottom of this particular tab—I’d wager not many—still in comparison to Spotify’s app, Apple Music is informing its consumers not only of these different options of music consumption but also to build anticipation for upcoming releases. I was speaking to someone earlier this week about how major label friendly Apple Music’s approach is with its app. Apple is constantly just offering up large chunks of the screen for advertising specific pieces of content rather that getting lost in an undefined playlist. The Apple Music app is a digital record store, not radio, even if it never presents itself as such. There are options for lean back listening but that isn’t Apple’s core goal. Now let’s hop to an artist page.