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Swansen Report - Issue #9

Swansen Report - Issue #9
By Paul W. Swansen • Issue #7 • View online
The Start of a new month.

The Start of a new month.
What is it about the start of a new month? Maybe not just the new month, but a new job, a new idea, a new place to live, new friends, the list is endless. 
My friend Jon Swanson, has a brief post this morning entitled, The Next Chapters. Jon has some new things in the works and his post reminded me that we also have some new things in the works. Ok, so maybe not completely new and yet new for the month.
For more than a year now we’ve been less than inspired, satisfied or thrilled with the marketing and promotion of the area in which we live. We live in an area of Wisconsin that is a popular destination, resort and vacation spot for many in the Midwest. With access to Lake Superior, the Apostle Islands National Lakeshore, but to name a couple of features of the area, this is our busy season.
Retailers, restaurants and t-shirt shops are here awaiting the throngs of people from around the country and around the world to experience and see what Bayfield has to offer. In my conversations with business owners in the area, those who cater to and rely on the seasonal visits of excursionists and visitors, the business has been less than stellar.
Therefore, a small group of business owners has decided to get together and take a proactive approach to enroll those who would be sightseers and travelers, on the wonders and natural beauty, of traveling to Northern Wisconsin.
Armed with tools already at our disposal and the strength of our convictions, we’re going to be moving forward. Audio, social media and video will be used as we seek to enlist the day-tripper and sightseer into a visitor to our fair city who sees the inside track of staying in Bayfield for a few days. Not only to stay, and then return home and tell their co-workers, friends, and neighbors of their most excellent experience here in Northern Wisconsin.
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Paul W. Swansen

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