🎙️ Podcast Subscriptions
And we will be able to create a channel
- a single branded destination for multiple podcasts. Apple states:
You can offer shows with paid subscriptions, or fans can listen to free shows that come with additional benefits when they subscribe
These additional benefits can be:
- Ad-free listening. Let subscribers focus on the story
- Early access. Offer subscribers new episodes before everyone else
- Archive access. Unlock access to all the past episodes
Creators will receive 70% of the subscription price which increases to 85% after one year. Any ad revenue stays at 100% for the creator.
What’s interesting, with the recent trend of video podcasts, is that Apple recommends audio over video, stating:
While we accept both audio and video file types, long-form audio is significantly more popular than video.
- Full: The complete content of your show.
- Bonus: Extra content for your show, available to anyone or only to paid subscribers.
- Trailer: A short, promotional piece of content that represents a preview of your current show.
The third is the most interesting to me. Short clips were mentioned by Sam & Shaan in this recent episode
of the My First Million podcast as a strategy they are using to scale their downloads to a goal of 100K a month.
Apple has a dedicated page
on how to make a great podcast trailer to ‘pique interest by introducing the themes of your show and sample interviews’
. They mention three options:
- Coming soon trailer - to tease a brand-new show or new season before it launches
- Show trailer - ‘your podcast’s highlight reel, featuring your most exciting content, sound bites, and quotes’ to be used on your site, social channels and in cross-promotions
- Teaser trailer - played at the end of your show to promote the next episode.
So how does this announcement stack up vs an existing platform such as Patreon?
Well, first up, creators will not receive any specific info about their subscribers and will have no direct connection with our listeners: